'Paper on Tech Mahindra\r'

'A STUDY ON STRATEGIC ANALYSIS OF TECH MAHINDRA foresee DONE AS PART OF THE â€Å" strategy FORMULATION AND IMPLEMENTATION” COURSE Submitted to : Brig (Dr) Rajkumar architectural plan theatre director and senior professor SMS, JNTUK. Submitted by D. Subba Raju Roll No: 11021E0118 Sl. No| Particulars| rogue No| 1. | About persistence| 3| 2. | participation flesh out| 3| 3. | trance| 5| 4. | Mission| 5| 5. | Objectives| 5| 6. | Products| 5| 7. | Competitors| 6| 8. | Core cleverness| 6| 9. | Michael porters 5 force work| 7| 10. | ram analysis| 7| 11. | Conclusion| 8| 12. | Bibliography| 9| parry of contents: About industry:The  instruction technology industry in India has gained a brand identity as a knowledge economy due to its IT and ITES sphere. The ITâ€ITES industry has two major components: IT Services and  melody process outsourcing (BPO). The harvest-time in the divine help sector in India has been led by the ITâ€I TES sector, contributing substanti onlyy to increase in gross domestic product, employment, and exports. The sector has increased its contribution to Indias GDP from 1. 2% in FY1998 to 7. 5% in FY2012. According to NASSCOM, the ITâ€BPO sector in India aggregated tax incomes of US$100 billion in FY2012, where export and domestic revenue stood at US$69. billion and US$31. 7 billion followively, growing by everywhere 9%. The major cities that account for to the highest degree nearly 90% of this sectors exports be Bangalore, Chennai, Delhi, Mumbai, Hyderabad, Pune, Kolkata and Coimbatore. exportation dominate the ITâ€ITES industry, and constitute virtually 77% of the gist industry revenue. Though the ITâ€ITES sector is export driven, the domestic market is as intimately significant with a robust revenue growth. [1] The industry’s contend of total Indian exports (merchandise plus go) increased from slight than 4% i n FY1998 to rough 25% in FY2012.According to Gartner, the â€Å"Top Five Indian IT Services Providers” are Tata Consultancy Services, Infosys, Cognizant, Wipro and HCL Company details: tech Mahindra Limited (BSE: 532755, NSE: TECHM) is an Indian returnr of interneting technology solutions and rail line process outsourcing (BPO) run to the global telecommunicationmunications industry. Headquartered at Pune, India. It is a junction venture between the Mahindra mathematical group and BT Group plc, UK with M;M (Mahindra and Mahindra) holding 44% and BT holding 39% of the equity.On 23 may 2012, technical school Mahindra reported a 3% increase in its revenue for the twelvemonth ended serve 31, to $1. 15 one cardinal million million . Its activities spread across a unspecific spectrum, including contrast lose Systems (BSS), Operations Support Systems (OSS), mesh Design ; Engineering, Next measure entanglements, Mobility Solutions, wa rrantor consulting and exam. The â€Å"solutions portfolio” includes Consulting, Application nurture ; counsel, net Services, Solution Integration, Product Engineering, fundament Managed Services, contrary Infrastructure Management and BSG (comprises BPO, Services and Consulting).technical school Mahindra is be #6 in Indias bundle operate firms behind Tata Consultancy Services, Wipro, Infosys, HCL technologies and Satyam calculator Services and boilersuit #161 in Fortune India 500 angle of inclination for 2011. technical school Mahindra has implemented more than 15 Greenfield Operations globally and has everywhere 128 active agent client engagements mostly in the telecom sector. The club has been involved in about 8 transformation programs of incumbent telecom streetwalkers. With an array of service runings for TSPs, TEMs and ISVs, tech Mahindra serves: attain Executives: S. No| comprise| Designation| | 1| Anand G Mahindra| Chairman| | | | | | | 2| CP Gurn ani| Managing managing director| | | | | | | | 3| Anil Khatri| Company repository| | | | | | | | 4| Bharat N Doshi| Non Executive film director| | | | | | | | 5| Ulhas N Yargop| Non Executive Director| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | Milestones * 1986 †Incorporation in India * 1987 †Commencement of blood line * 1993 †Incorporation of MBT International Inc. , the first foreign subsidiary * 1994 †awarded the ISO 9009 certification by BVQI * 1995 †constituted the UK branch office 2001 †Incorporated MBT GmbH, Germany incorporated. Re-certified to ISO 9001:1994 by BVQI * 2002 †Assessed at Level 2 of SEI CMM by KPMG. Incorporated MBT Software technical schoolnologies Pte. Limited, Singapore * 2005 †incorporated MBT with Axes technical schoolnologies (India) underground Limited, including its US and Singapore subsidi aries. Assessed at Level 3 of SEI CMMI by KPMG * 2006 †Name changed to tech Mahindra Limited. Assessed at Level 4 of SEI People-CMM (P-CMM) by QAI India. Raised Rs46. 5 million ($1 million) from a hugely favored IPO to pull in a invigorated facility in Pune, to house about 9,000 staff.Formed a JV with Motorola Inc. under the see CanvasM. * 2007 †Acquired iPolicy Networks Private Limited. Launched the technical school M human foot to address the demand of the underprivileged in our society. * 2009 †Tech M wins bid for fraud-hit Satyam ready reckoner Services at Rs 58. 90 per share outdoing Larsen & Toubro, the other defender in the fray, which bid at Rs 45. 90. Rebrands the friendship to Mahindra Satyam. * 2010 †Tech Mahindra expands footprint in Latin the States Awards * It was Asia’s Best Performing Companies 2008 at Business Week award. Tech Mahindra sure Growth Excellence Award 2008 by Frost & Sullivan. * It was acknowledged as 6th largest Software Services Company in India by NASSCOM in 2008. * The company is recognized as winner of the 2011 Microsoft communication theory Sector Partner of the Year Award. * The company is declared as winner of 2010 and 2011 AT&T Supplier Award for outstanding performance & service to AT&T and its affiliates Tech Mahindra Offices Tech Mahindra has offices in more than 30 countries. India: Kolkata, Pune, Noida, Chennai, Bangalore, Mumbai, Gurgaon, Chandigarh, Hyderabad.Tech Mahindra has its BPO presence in Kolkata, Chennai, Chandigarh, Pune, and Noida. It also has oversea office locations in Belfast and Newcastle. Tech Mahindra has operations in more than 30 countries with 17 sales offices and 13 words centers. Assessed at SEI CMMi Level 5, Tech Mahindra employs over 42,000 workers. Acquisition of Satyam Computer Services Ltd. by and by the Satyam scandal of 2008-09, Tech Mahindra bid for Satyam Computer Services, and e structured as a top bidder with an o ffer of Rs 59 a share for a 31 per cent stake in the company, beating a strong rival Larsen & Toubro.After evaluating the bids, the government-appointed board of Satyam Computer announce on 13 April 2009: â€Å"its Board of Directors has selected Venturbay Consultants Private Limited, a subsidiary controlled by Tech Mahindra Limited as the highest bidder to acquire a controlling stake in the Company, flying field to the approval of the Honble Company Law Board. ” finished a subsidiary, it has emerged victorious in Satyam sell-off, a company probably two times its size in number of people. union with Mahindra Satyam Tech Mahindra will be merged with Mahindra Satyam in next half of 2012 to build a 2. -billion $ IT Company in India. Tech Mahindra announced its merger with Mahindra Satyam on March 21,2012,after the board of two companies gave the approval. The two firms slang received the go-ahead for merger from the Bombay descent Exchange and the National Stock Exchan ge. hallucination: To be the pencil lead global software solutions provider to the telecom industry. Mission: To be the global leader in outsourcing services to the telecom industry, building on our technologies, competencies and customer interests, and creating value for our shareholders and customers. Objectives: Business Continuity and incident recuperation * Business century assessment services * Business Continuity legal opinion Services * Business Continuity Lifecycle Consulting and writ of execution * Business Environment Analysis * Business recovery Strategy Design and political program training * IT Disaster Recovery Training, Failover Testing and Exercising * Business Continuity intention Training, Testing and Exercising * IT Disaster Recovery Strategy Design and Plan Development * IT Environment Analysis * IT Disaster Recovery Strategy Design and Plan Development | | | Products: * Telecom Equipment Manufacturers, Independent Software Vendors, * communication t heory Service Providers Competitors: TCS, Infosys,Wipro,HCL Tech, Mahindra Satyam, and so forth , | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | Core magnate: * Managed Services * Application Management Services. * Infrastructure Management Ser vices * Revenue Management Services * Mobile Virtual Network Enabler Services Shift from high to lowMedium actually High pitiful Threats of substitutes: Other shoreward locations such as eastern Europe, the Philippines and china, are emerging and are posing menace to Infosys because of their cost-advantage. * Price quoted for projects is a major differentiator, the whole step of products being same. dicker power of provider: * Due to slowdown, the job-cuts, the layoffs and bleak IT outlook. * Availability of big talent pool †fresher and experienced. Bargaining power of customers: * Large number of IT companies vying for IT projects. * huge decline in IT expenditure. Barriers to entry * Low capital requirements. * Large value range * MNCs are ramping up capacity and employee strength.Rivalry among Firms: * Commoditized offerings * Low-cost, bittie differentiation positioning. * High industry growth Michael porters 5 force model: Swot analysis: Strengths: • Tech M ahindra, bandage not the first name in the TVS arena, claims an staggering roster of telecom operator customers and Tech Mahindra’s integration with sister company, Mahindra Satyam, matches Tech Mahindra’s telecom industry expertise with Satyam’s established opening move IT expertise serving upended industries in BSS and BPO • Tech Mahindra boasts a full range of telecom intercommunicate optimization service • It has been assessed and awarded a CMMI Level 5 (v1. ) and System Security processes SSECMM Level 3 rating. • Tech Mahindra is a large, global operation and the ? fth largest software exporter in India. Weaknesses: • Despite Tech Mahindra’s ability to serve customers from an â€Å"art to part” situation • Whereas rival IT giants, such as IBM, HP, etc. , often partner alongside network equipment providers in services engagements, Tech Mahindra is little of a partner with equipment vendors and more of a di rect competitor and threat in areas such as network optimizations, and progressively software design and integrations. While the lines of contender between Tech Mahindra and conventional telecom network vendors are alleviate relatively distinct, this line will continue to dishonor over time as concepts such as OSS/BSS integrations, network optimizations, and BPOs within steep markets take on an increasing magnificence • Despite Tech Mahindra’s undefended focalization on the telecom industry, it is not the only market that the company deals with. issue forward, as it is integrated with Mahindra Satyam, the telecom focus runs the risk of being obscured within a larger set of businesses. While Tech Mahindra’s revenue stream seems well balanced based upon the geographic statistical distribution of 50% Europe, 30% North the States and 20% ROW, its revenue based upon clients tells a different story Opportunities: • Tech Mahindra needs to consider being more outspoken about its success with telecom operator engagements. • Further on the traction intro front, Tech Mahindra should detail any and all success that it is having with telecom network optimization projects †particularly on an endâ€to-end basis. Tech Mahindra should take care to highlight instances where it cooperates with traditional network infrastructure players †in outsourced R&D for example • As soon as possible, Tech Mahindra should tell instances of how its integration with Mahindra Satyam has resulted in a branch outing of telecom-focused engagements in vertical markets. • Tech Mahindra should seduce it a strategic imperative to broaden the headstone customer base to deoxidise the revenue reliance on these key customers. Threats: IBM should play up its informal federation with Asia/Info to send the message that while it has broad and deep • Smaller, yet still important, pure plays like WiPro need to reply to Mahind ra’s integration of its telecom and enterprise practice so as to let the market know where they stand with respect to Mahindra’s new value proposition. • Network integrators such as Alcatel-Lucent, Ericsson and NSN need to provide as much evidence as possible that will demonstrate their strengths in areas such as OSS integration and business transformation services. Network equipment vendors such as Alcatel-Lucent, Ericsson, NSN, etc. need to also play up the value that developing telecom products brings to the professional services arena. • Telecom network vendors need to be careful when tackling vertical market network opportunities. Share respect of Tech Mahindra at NSE Conclusion: with the analysis, Tech Mahindra is a global leading company in IT sector. It has been maintaining certain strategies to be leader in the IT industry. Its revenue in 2011 is at INR 1,261. 5 crore Bibliography: Techmahindra. com\r\n'