Breeder’s Own Pet Foods, INC Essay

Central issue Breeders Mix is a impudently kind of follow nutrient and it is totally differ from traditional types frankfurter foods, people be not familiar with this product at all. In addition, it is very difficult to predict the trend of this product.Dog food attention is considered highly potential in a mounting trend. Firstly, the dog food industry has benefited from increasing dog ownership. Secondly, pet owners continue to invest their living creature companions with human qualities. Thirdly, the premium and superpremium dog food is increasing. Super merchandise distribution is focused on the single largest retail channel for dog food and Boston grocery is ideal for launching a new dog food. There are about 50 dog food manufacturers and 350 dog food brands in the US. 5 of them accounted for 75 percent of the market share. The company is supposed to grammatical case a series of problems introducing the Breeders Mix to the general market, more often than not due to its new form of the packaging. In addition, the price is similarly a big issue to be considered.SolutionsWhen entering the retail market, the market ingredient that Breeders Mix should be high and dog raisers who would return more on their dogs than those dog owners who buy dry/canned/treats. The comment on potential buyer scope is too large, and it can be narrowed down to niche group among those purchase expensive dog food buyers.According to the case, we can fix that Boston market has a large potential. We suggest the entire exhort should be designed to wedge product introduction inside the Boston market area. So the campaign can affect not only Boston but also the area near Boston. Its a good preparation for our contiguous step for geographic market extension.RecommandationWe think that target market is the to the highest degree important. We segmented whereBreeders should be. And When it entering the retail market, we can find our position. And in this position, we can use good strategies to get more market share in Boston Market.