The impact of american TV series 'Gossip Girl' on young adult females Essay

The impact of american TV series Gossip girlfriend on modern adult pistillates (consumerism, product placement, luxury lifestyle) - Essay ExampleThe effort to induce positive knowledge in the consumers is so overwhelming that it has a tendency of affecting decisions of even the most knowledgeable buyers (Romeo, 2009, pp. 18-25). television receiver is a powerful sensitive that reaches billions of viewers on a daily basis (Turow, 2005, pp. 105-113). Trends introduced through this medium affect millions of young viewers on daily basis (Spalding, 2010). The same ambition is apparent inour targeted TV series Gossip Girl. The TV series is based on a best-selling series of novels pen by Cecily von Ziegesar about rich families living on Upper Eastside in New York City. Although researches of Turow (2005, pp. 105-113) and Saplding (2010) bedeck how TV, especially sitcoms, affect behavior and preferences of consumers Keum et al. (2004, pp. 372-391) present a different opinion by sayin g that media creates societal consciousness and status consciousness which leads to spurring an awareness of the social responsibilities associated with consuming and a pursuit of status-oriented lifestyles. This approaching asserts that Gossip Girl similarly religious serviceed young women in becoming aware of latest fashion trends and also making informed decisions beca occasion of knowledge regarding substitutes of different products (Keum et al., 2004, pp. 372-391).Gossip Girl demonstrates lives of girls having strong liking for high-street brands which does not allow for a reflection of a firm young girl. This research is intended to examine how young female adults are affected by TV shows like Gossip Girls and how the spending patterns and overall lifestyle of young person is affected by it globally (McRobbie, 2008, pp. 536-542). Similar TV series have been madewith the aim to inspire women and help them empower themselves howeverthese series have ultimately became tool s of prestigious fashion brands for the purpose of targeting rather mature constituent of women. Sex and the City is one of such series that transformed the fashion sense in women worldwide.Unlike regular TV series and sitcoms like Big Bang Theory having a waitress as a lead character and Two Broke Girls showing waitresses trying hard to make their ends meet, Gossip Girl has shown a diversion from regular girls persona to affluent and powerful outlook (Toffoletti, 2008, pp. 72-5). Amongst young demographics, the most moneymaking(a) market segment is young, ready-to-spend, attention seeking teenage and adolescent girls (McRobbie, 2008, pp.534-37). With steady changes in consumers preferences, young females are always looking for the next big thing (McRobbie, 2008, pp. 534-536). It is observed that the pace of fashion brands founding new collections is much faster than it was some ten years ago. Although there can be diverse reasons for thatsuch as market competitionor increased c onsumer awareness, however, intention to capture major market share acts as a motivation for manufacturers to introduce new brands rather quickly (Hines, 20070.Surprisingly long females queue in lines to get their custody on the latest products which encourage companies to speed up their manufacturing and excessively use highly influential merchandise campaigns such as ATL (above the line) and BTL (below the line) marketing techniques (Sands and Sands, 2012).In case of TV series, ATL activities are more effective as it involves use of search engines, social media and other media like TV, cinema, radio, newspaper etc. On the other hand, BTL activities include gross sales promotion strategies such as kiosk, email marketing etc. These techniques influence the buyer significantly and owning a product becomes a source of pride (Sands and Sands,