Saturday, August 31, 2019
E-Commerce Infrastructure Essay
EXECUTIVE SUMMARY Globalization has primarily made it possible for international trade and business connection between neighboring countries as a trend of the present society exist. Certainly, the aim of the human society to remain within the scope of economic progress and continue aiming for better results for the sake of profitable advancements in the society, the emergence of different types of businesses has been much possible to occur. Business enthusiasts became braver than they usually are in facing the challenges of establishing new wave business entities, which they believe, would bring change to the human society and how they view the modern living.            Hence, business organizations who are particularly trying to make it within the industry of the global trade must be able to realize that the idea of globalization is affecting the major companies worldwide. To be able to implement the changes needed by a certain organization with regards the implementation of the new progressive procedures towards a more technologically-coping organization; the company wanting the change needs to attend to several areas of consideration. As for this matter, it is first important to discuss several elemental factors that could actually affect a certain organization’s capability of facing the changes that it ought to engage with within the global scene.            The growing developments that technology and communications have taken so far have been an essential part of the growing system of technological applications. Along with the technological advancements, the social living of humans also is further enhanced. Both economic and social lifestyles were advancing but there was no rest in incurring the best possible progress that the developers of technological systems wanted. With the introduction of computers to the society, the easier way of living and completing everyday tasks has become a trend for many industrial workers. (Deitel, et al, 2004, 15)            However, as mentioned earlier, the development in the eyes of the ones who are in charge of the enhancement of the operating systems is never ending. Hence, although there were already some great achievements in terms of the developed operating systems, things got better each time there are new innovations introduced (Warford, 2005, 41). Most of the sectors of the entire society actually depended on technology ever since the time it was first introduced to the human civilization. It could not be denied then that among the said sectors are business entities.  The internet and World Wide Web: E-commerce infrastructure Introduction             The e-marketing system is practically an approach that is developed using the present technological advancement particularly in the information technology field. This strategy utilizes primarily the communication elements of the information technology such as through interactive advertising, search engine marketing, blog marketing, display advertising, viral marketing, web postings, and others to promote the products, services and image of the business organization towards the public. In analyzing the e-marketing strategy of an online organization, it is important to intricately study the primarily the website of the said organization and the marketing principles embedded on it. By looking into their main website, one can critically know the structure, goals, operational approach, and other relevant facts of the organization, which are relevant facts for the development of the personal perception and image of the business for the public awareness. This website offers vast informations about the organization from their ideal goals, organizational nature, and even their business conditions, which can be derived from their downloadable annual and social responsibility report. In addition, the e-marketing approach of this website not only caters to the sale nature but also to the information campaign and human capital sourcing of the organization as offered by their options of fact sheets, employment opportunity awareness, and other services. In general, this website primarily becomes an effective marketing tool for the organization.            The e-marketing approach of the different organizations range from various strategies such as through their main website which promotes display advertising of their products, interactive marketing where the consumers can contact the organization for significant sales and business concerns, search engine marketing which offer the service of easing the browsing activity of the viewing public. As such, the website becomes both a promotional approach and a business related interactive medium for the business organizations wherein the latter can relate further to the needs and concerns of their target consumers. With regards the issue being noted herein, the questions that could be considered are as follows: How important is e-marketing and online shopping when it comes to the convenience of the consumers today? How effective are the approaches of the current e-marketing systems to the people of the current society? Are there possible ways to further the comfort of the people being serviced through online shopping? BUSINESS AND INFORMATION TECHNOLOGY Everything starts with a vision. From a vision comes plans, and from plans come fulfillment of the vision. Vision and plans are the primary elements for starting any business. An entrepreneur must posses the vision and determination needed for an individual to become successful within the business industry; however, these elements are not solely the needed requirements. Vision and plans are the abstract elements that contribute to business proceedings hence empowering the entrepreneur to continue whatever it is that he has started. The other elements include capital, land [place of business headquarters] and the people force.            The elements that were mentioned primarily give essence to the business itself. The capital is more on the monetary resource needed to start the business. At times, this particular resource comes from a group of entrepreneurs who decide to work together for a certain organization, or on the other hand, it is sourced out from loaning or from the pocket of the entrepreneur himself. At some point, the capital actually determines the scale of the business. Land or the area intended for the business headquarters is depending on what type of business is planned to be established. If the business is supposed to cater to several clients, there should be a place intended for them that would be much convenient for business transactions. However, if the business is online [which is at trend right now] or other home based businesses, the area of business branch would not be much of a problem since the transactions are to be done at any convenient place possible. The people force also depends on the scale of business that is being established.            Whatever type of business is being established, it is necessary that the entrepreneurs see to it that the different sections of the business, especially that of the people force are well taken care of. The success of the business naturally depends on the ability of the entrepreneurs to balance the idealistic mission as well as the activities of the organization as a business entity. This as well includes the legalities of the organization and its close connection with the existing laws for business organizations.            It could be noted that opening or establishing a business organization is not that easy to deal with. The first months of operation towards the first year usually deals with the different challenges of effective strategies created to put the organization within the existing competition. Entering a certain business organization and trying to make it within the business industry is a great challenge to everyone wanting to create a considerable reputation in the society. However, once these particular challenges have been successfully met by the new entrepreneurs, the continuous progress of the said new established organization could be assured. This though does not mean that developments are already to stop once the business has been established. As for a fact, the establishment should simply mark the beginning of the progressive developments intended to help the whole organization remain within competition as long as it exists within the business industry.            From this particular section of the study, it could be observed that the primary reasons for establishing a business should not only be lead by the need or the want of the entrepreneurs in gaining profitable results form the business. It should be clear to the business entrepreneurs that the said operational act needs to receive ample time for planning and attention on the pros and cons of the situation. From this particular assessment of business opportunities, the possibility of creating a successful source of profit could be identified in a positive point of view.            It has been certainly stressed out that the different elements of business should be given careful attention within the planning procedures. Carefully giving the said elements ample time of observation shall give the entrepreneurs to make amends on the possible weak links that could cause the failure of the business in the future. Identifying the Marketing Approach to be Used Marketing is one particular branch of business that deals with all the promotional aspects of a certain business organization. At some point, this particular sector of the organization is perceived to have a certain group of experts attending to the said needs of the organization with regards promotion and advertising. Every kind of organization have their own marketing branch. This is specifically because of the fact that the incoming profit that the company expects from its clients is particularly empowered by the marketing strategies created by the marketing group.            Whatever it is that the Marketing group plans shall determine the organization’s success in the industry. The ability of the said in-charged group in making amends for the organization’s ability to make it within the industrial competition in the business world shall make it possible for the business to make a considerable reputation that could attract the clients who are being targeted by the said organization. This is particularly the reason why business organizations both large-scale and small-scale make it a point that the marketing procedures that they carry on for the sake of business progression is given careful attention and as well as an ample amount of investment.            Particularly, marketing is a business branch that sets the path for the organization as to how they are supposed to trod the journey of success in the industry that they are dealing with. The intensity of the procedures taken by marketing experts particularly pertains to the quality of the advertising procedures that the organization ought to take into consideration for actual operational purposes. It is in this particular sector of the organization that the fast release or distribution of the services or the products offered by the organization towards the clients could be determined.            Today, the level of competition that each business organization deals with in the human society is clearly identified by the progressive procedures taken by the marketing team of each business company. According to Website Marketing: â€Å"Marketing is a broad topic that covers a range of aspects, including advertising, public relations, sales, and promotions. People often confuse sales with marketing, when in fact the two are very different. The former involves getting a product or service into the market, promoting it, influencing behavior, and encouraging sales. Sales are the actual transaction of getting a product or service into the hands of your customers.†(http://tools.devshed.com/c/a/Website-Marketing/Importance-of-Marketing/). The strategies of marketing that each organization adapts into is primarily defined by the financial capabilities of the said business entity t o provide the services need by the clients that pertain to promotional operations. The strong impact of the marketing strategies also usually brings about the thought that the main target of the promotional presentations is the group of people in the society who are assumed by the organization to be the primary clients of the organization. It is their interest that should be the focus of the promotional interpretations and presentations. The strategies are indeed strongly differed through the identification of the target consumers or clients of the organization. The Website Marketing also adds: â€Å"Strategies in marketing have changed enormously since Jay Conrad Levinson introduced the guerrilla concept over 20 years ago. Tactics that were considered radical then are almost main stream now. With so many messages bombarding the consumer in the marketplace today, it is now more difficult than ever to get your product noticed, so marketers have learned to be creative.†(http://tools.devshed.com/c/a/Website-Marketing/Importance-of-Marketing/). Overall, marketing could then be noted as a source of established foundation for every business organization. The impact that it has on every established business group is a primary concern that brings about possible profitable sources to the different business organizations. Indeed, marketing and the operations that are made under this particular sector of the organization assure the whole business entity of the competitive standing of the entire organization within the business industries. This is particularly the reason why it has been commented that: â€Å"Companies without a marketing mindset are at a disadvantage in today’s business world. Those who are still centered around their products, rather than their customers, are doomed to fail.†The clients are the main target of marketing procedures, companies who are still starting and those who are already established who give lesser care in this aspect of business operations are indeed assured to have a hard time coping up with the existing competition within the industry. Getting through with all the RISKS            Planning the business and setting the marketing strategy to be used by the organization are simply the basic elements needed to create an organization that is intended to set sail in the journey towards global business engagements. TO be able to completely scale the capability of the organization to face the different challenges of dealing with the international market, it is necessary that the business entrepreneurs become aware of the impending issues needed to be dealt with during international business operations.            What are the risks being referred to herein? According to Fredrick Wilcox â€Å"Progress always involves risk; you cannot steal second base and keep your foot on the first base†. This primarily implies the fact that there are several elements of success in business, especially concerning international relations that could not be met unless the entrepreneur meets the risks that come along with the primary developments.            The elements of risks could be discussed as follows: Business Risks: Cost of Structure- The establishment of a certain business entity especially one that is made to face international transactions should and must be based on the financial capabilities of the owner. This particularly pertains to the available capital that is supposed to be the basis of how large or how small the scale of the business would be. It could be observed that through several organizations’ ability of identifying the costs that may affect their operations in the new venture of business that they would want to engage with would naturally identify the possible progress that they are hoping to meet in the future. Competition- Being ready for the already existing companies within the country that goes with the same industry is necessary for an international entrepreneur to be prepared about. In the internet technology, it could not be denied that there are already companies who are able to meet the challenges that are needed to have the needed and expected success on the said business venture. It is indeed necessary that several business organizations face the said competition with ample reputation and business strength that would allow them to undergo the challenges of the new business venture that they aim to engage with. Product Liability- the procedures of getting through with the laws in placing the products within the boarders of the other country should be one of the primary concerns of business entrepreneurs. Human Resource Management- Since the business would involve international engagements; it is simply reasonable to expect that the employees would be coming form international races as well. Managing this type of human resource group should then be carefully given attention by the organizational authorities. Clients or Customers- The demographics of the consumers, their interests and their product preferences should be among the main concerns of the business organization. Their culture and their wants basing on their traditions should be carefully noted by entrepreneurs to ensure their products of the market appreciation that it needs to be able to remain in business. Environmental Risks Economic- The economic situation of the neighboring country where a branch or a trade engagement is prepared to be conducted should be set in balance with the economic status of the original branch of the business. The balance shall help the business operators to set some standard procedures in dealing with the finances of the organization. Weather- The weather that is currently controlling the activities of the civilians of a certain country should be carefully given attention. This shall also determine the activities that are supposed to be taken in consideration by the business organization. Legalities and the Government- this particular element should be closely given clear attention as it is among the most important factors as well as the most crucial one as it primarily determines if the organization is to remain in a certain country or not, based on the ability of the organization to become connected with the laws of the said neighboring country. Considering all these elements of risk and being able to understand on how each one affects the business engagements of a certain organization in an International picture shall then help the entrepreneurs create the possibilities and the probabilities of the organization’s success in the multicultural market of consumers. The Internet Service Provision’s Business ABC’s            The company that is to be observed at this point is the organization of Info Inc. which is a start up company wanting to venture in providing its major clients with internet based services that could be used as a source of informative materials in terms of accounting procedures, medical assistance and budget-wise programs that both business enthusiasts and the general public could use in their daily business and household needs and activities. As a company that is still starting in venturing within the said field, it is necessary for Info Inc to carry on the informations that were further discussed in this paper earlier. It could be noticed that the discussions point out the fact that establishing a new business operation for a certain existing business organization is indeed challenging especially when the business is supposed to handle a global market.            As the organization aims to venture in a new business operation that they have not been used to in engaging, it is much beneficial to take notice of the fact that the organization needs to take into consideration several factors that would involve the adjustments of the whole body of employee of the said company. The shifting of the priority and the opening of the new arena of service that the company would provide its clients should then be identified as a primary factor that should be carried in constant addressing during the whole procedure of adjusting the organization’s focus. First to consider then is the type of internet servicing that the company should be involved into. This shall be discussed within the paragraphs that follow. Choosing the Type of Service      To be able to reach the widest scope of market, Info Inc should invest in creating internet networked branches from different areas of the world. The company may not be required in creating an actual physical branch in the different parts of the world, but it is required to subscribe at a certain internet website host such as Google or yahoo, that would make their company much more accessible by the target market that they ought to serve. Choosing the right type of server or website support is very important. This is the reason why ample research on this matter should be carefully considered by the ones who are to establish the company’s website. The scope of the network should also be closely attended to as this would indicate the expected scope of audience or market that the company could reach out to. As mentioned earlier, marketing is an important way of regenerating a prospect market to get involved within a certain business company; however, lacking the needed access to reach the said clients may make this particular procedure of business operation impossible. Hence, being able to scale on which type of website support could give the best services to the company basing from its mission in connection with the market that it targets is very important to take into consideration. By doing so, the creators of the said business service-provision branch does not only introduces the company to a wider scope of market, but it also gives it a chance in gaining the peak rate of revenue that it could reach in an annual calculation. Creating the Website      Since the organization aims to attract business enthusiasts and household members, the presentation of the website should cater to what they are actually interested in. This is where the art of marketing begins o enter the scene. Moat likely, it could be observed that the more attractive and interesting the website looks like, the more it is being viewed by Internet surfers. This is [particularly the reason why the website of the company should highlight the strength of the company and the idealisms that it has that may attract the concerns of the market. Constant attendance to what the target market wants to know about the company and about their services shall help the creators and programmers of the website have an idea on what they should actually set as features to the said website.      It must also occur among the creators that the insistence of the website’s becoming a user-friendly system is an important part of the feature of the said internet address. This would certainly allow the users, whether they are computer literate or not to have an easy access on what is actually being offered by the organization through their online network. Counting the Benefits      Having a company’s own website in the internet is like having a legitimate virtual address that would cater to mostly different people from around the world. As globalization opens its doorways to major new waves of business engagements, it could be observed that there are different benefits that the Internet operations bring the different business organizations that use the services provided by the said virtual community. Most of the company’s which do not even have physical establishments are already known because o their internet-based operations. This fact shall help Info Inc in realizing the fact that opening their doors to a more liberated procedure of operating within the business transactions that they want to offer their clients is an important part of their company’s growth as a major business entity. Counting the Costs      To be able to understand the plan further, it is important to lay the finances and budgeting procedures needed to support that project that is being proposed for Info Inc to take into consideration. What are the particular elements of financing that needs to be considered? Creating the Website      There is a need to hire an expert to at least program the website. The fact that there are different features of presentations that are planned to be embedded within the presentation of the website primarily to attract the clients, there needs to be the existence of professional help for this matter. This then requires a minimal yet reasonable payment for labor. Funding the Website      Usually, the fees for website maintenance are paid annually. The company should then prepare itself in facing responsibilities such as this. Advertising through Search Engines      The more exposure the site gets, the more surfers it could invite. From this particular fact, it could be noted that funding the site’s fees is indeed worthwhile, as that particular fee shall allow the link to the website to appear several times with the utilization of several key words encoded by the internet surfers when they are seeking the help of major search engines in the internet. Training the Operators of the Web      There should always be a standing support specialist that is ready to assist customers in their issues about the services offered by the company. Once the company ventures to this particular type of business operation, it should then occur to them that the importance of placing expert support technicians as well as product or service specialists should constantly be available incase interested client needs assistance.               If the values of the cost-causing elements mentioned herein shall be examined, it could be observed that the fees are all reasonable enough of paying on the part of the company’s financing group. Most likely, this is because of the much reasonable returns that the said fees are expected to return to the entire company’s business system.               Handling such responsibilities in a much more positive outlook shall indeed help the administration of the organization realize of their importance as major player within the worldwide economy. The operations that they are expected to handle through inline communications shall not only increase their capabilities of handling challenges but could also help them grow as a business entity that is able to face the challenges of the globalization era. CLIENTS AND ONLINE CONSUMERISM Online consumerism is one of today’s major innovative leaps in terms of commercialism. The use of the Internet as a major medium for trading and monetary transactions has been among the major advancements of technology and real life in the human society. Each business organization relies on their respective aspects to promote their services and products in the market. Each marketing aspect range from various strategies and approaches to entice, promote and imply an ideal nature of their products and services to the consuming public to generate a business transaction between the two parties. Each business transaction in turn will generate the desire income by the organization, which is relevant for their operation development and profit generation. As such, each organization must create an effective and efficient marketing tool towards their target public, which will address the important communication and business elements in their economic transaction.            The most effective marketing approaches in the present are the strategies that address the key communication elements of the public. These strategies manifests to be reliable marketing medium that inform, relates and considers the consuming public to be significant part of the organizational structure and their subsequent operations. On the practical sense, these strategies are characterized to be publicly open for the society wherein they are easily and readily accessible for the interesting consumers. In part, these marketing strategies not only cater to the marketing nature but also to the other relevant part of the organizational structure such as human resources, customer service and public relations. On this field of effective marketing approaches, the e-marketing system manifests to be both an effective and efficient strategy for contemporary business organization.            From the analysis of the e-marketing strategies, it is strongly concluded that marketing and promotional activities utilizing the advancement of the field of information technology is an effective approach for contemporary business organization. Through the use of this significant medium, organization can promote further their products and services and developing their ideal business nature in the social aspect which in turn, has a significant impact upon the organization’s success. Indeed, marketing using online or internet technology relates further the business organization to the global audience for more effective and efficient business operation for the economic success of the organization.            Although the past have already placed a strong impact on how the people viewed business operations done through the Internet, several business enthusiasts never ceased finding ways by which they would be able to attain success within the said industry. Many among the business owners around the world still believe in the benefits that investing in online business ventures would naturally bring their organizations. As for a fact, the said situation is quickly becoming a trend both among organizations that are already established and the business and even those business entities that are just starting to join the said competitive industry. Most of the benefits that the said system of business transacting has mainly attracted investors as well as stockholders in making a great decision of joining in the process of industrial change though the innovative integration of technology within the system.            To understand this claim further, a diagrammatic presentation shall be shown herein:  Diagram 1: Efects of Information Technology in the relationship between clients and business organizations Diagram Analysis:            From the presentation made above, it could be observed that the reason behind the business entities joining the band wagon of taking advantage of the provisions of science and technology in the modern society is indeed worthwhile. As it could be seen, the five major effects that have been presented through the diagram actually directly affect the growth rate of the organizations in a modern society. This is indeed an attractive provision that IT could ever offer business entities.  Chapter 5:DISCUSSION            Today many people once bewildered by the stock market are investing in stocks. Why? For one thing, the Internet has enabled investors to access in moment’s financial news, investment advice, and stockbrokers. Paul Farrell, editor in chief of Wall Street News, writes: â€Å"For [individual investors], cyberspace investing is the new frontier, the new gold rush, the freedom to be yourself, with the opportunity to become financially independent while working at home.†Along with the blooming of the Internet systems, commerce also took the chance to be a part of a very promising source of profit for many business firms. To do this, there existed a birth to the Dot.com business arena. Many people who would rather invest on a business than to be employed in a company took chances on investing in this kind of business. But as years passed, the hoped to be â€Å"tiger†market that would hit sky high revenues for the firms taking part on it fell apart. How is this possible? And how could this kind of market have been saved? The following paragraphs shall discuss the said topic further.            During the earlier times of the introduction of Internet, it was seen that this kind of communication could enable many people to connect to each other from far places in the world. The said idea on worldwide interconnection gave many businessmen the thought that using the worldwide web would help their companies and other business firms to reach their potential revenues and income at a very minimal time or better yet, even double or triple the income they have expected.            With this, the dot.com business arena was given birth. It is more likely that the investors who invested in this kind of economic environment were the ones who realized that new business models would soon arise based on the possibilities of Internet commerce or more popularly known as E-commerce. As a result of wanting to be the first ones to gain profit from the said provisions of this new technology, they risked thousands of dollars to invest in the said Internet market.            The first years of the operation of the dot.com market paved way to many sellers of products and services to be connected to many consumers worldwide. Obviously though, among the three major gainers of profit in this kind of market are several internet-help companies. The said technology groups are the Internet and Network Infrastructure which hosts the construction of official websites posted through the net, the Internet Tools such as Netsacape which assists on the navigation process in the Internet, and the Internet-direct consumer websites such as Yahoo! which allows numerous ads to be posted through their website.            Between the years 1998-1999, the interest rates on putting up e-commerce firms were way affordable for many investors. This is the reason why many inexperienced businessmen chose to loin this market as a beginning of joining the business industry. Although many of the said investors had concrete and realistic plans regarding a business, most of them lacked administrative abilities. On the other hand, inviting investors to join the Internet market had been easier through the use of offering great promises and benefits that the web hosts post to attract the prospect businessmen (Warford, 2005, 45). True, this way of luring investors worked pretty well. As proved by the many growing e-commerce members during the years 1998-1999, the dot.com industry continued to flourish. To recognize the best Internet websites that are present in the e-commerce industry, there had been an annual awarding of the top websites of the year. It started on the year 1995, which was characterized by extravagant programs and undeniably expensive presentations. It was annually held in San Francisco California near the heart of the Silicon Valley. The said event has peaked during the year 2001 when thousands of attendance joined the lucrative awarding. When the year 2003 came in, the celebration became somber due to lower attendance not to mention that some of the nominees are not able to attend the event because of company belt-tightening and the fear of loosing their jobs. This is more likely because of the high interest rates that the Internet web hosts are already putting on the investors to continuously operate in the system (Silberschatz, 2004, 15). This event showed that the dot.com industry is not as productive as it was before anymore. As a fact, many of its members already lost on the investments they preempted to be bringing them great profits. Chapter 6: Conclusion and Summary Entering the arena of international business venture is indeed not an easy task for business entrepreneurs. However, because of the main focus of globalization in empowering dreamers of the said industry helps much in assisting entrepreneurs in seeing the possibilities of enlarging the scope of their territories of profitable areas through stretching their business activities towards the other countries around the globe.            It could not be denied though that the procedure of international business looks much inviting, it should not be forgotten that the risks are highly challenging, hence encouraging the entrepreneurs to apply clear control of the situation through applying the needed skills to face the challenges of the international business transactions. Expanding the business in this procedure is indeed promising; however, careful consideration on the elements of risk should be given clear attention by the hopeful business entrepreneurs.            From the discussion and the presentations made in this paper, it could be observed that there is indeed a need for business entities to take the risks in making it within the industry of virtual business. Making their business services and products available through the Internet for the sake of advertising or even selling as it is would surely offer the organizations a progressive future in the fields that they are joined with. Certainly, the innovations brought about by information technology actually radically changed the economic trade of the entire global state of business industries. This is the reason why a particular entrepreneur trying to make the business scene in the current era of globalization needs to know the basic of computer applications and internet system operations for their business organization.            Certainly, because of the more improved system of consumerism featured through online business operations, click businesses become highly effective in affecting the human society today. It could still not be denied though that there are still some satisfactions that brick or physically established systems of business today give its consumers. Through this conclusion, it should be understood that both brick and click businesses should exist in balance to allow consumer satisfaction all over the world in accordance with the different elements contributing to modern globalization. References: Internet Sources: BBC News. (2000). Dot.com to Dot.bomb.                           http://news.bbc.co.uk/1/hi/in_depth/business/2000/review/1069169.stm. (May 31, 2008) Bock, Wally. (2001). From Dot-Com to Dot-Bomb.                           http://www.mondaymemo.net/010409feature.htm. (May 31, 2008). Msdn. Microsoft Corporation. (2007). Technology Overview. http://msdn2.microsoft.com/en-us/netframework/aa497336.aspx. (May 31, 2008). Nut, Gary. (2004). Operating Systems: A Modern Perspective, Third Edition. http://www.cs.colorado.edu/~nutt/osamp.html. (May 31, 2008). Website Marketing. (2001). Importance of Marketing. http://tools.devshed.com/c/a/Website-Marketing/Importance-of-Marketing/. (May 31, 2008) Books: Brown, Stephen (1993), „Postmodern Marketing?â€Å", European Journal of Marketing Vol. 27 No. 4, pp. 19-34 Brown, Stephen (1998), „Post-Modern Marketing 2 – Telling Talesâ€Å", Thomson Business Press. Deitel, Harvey M.; Deitel, Paul; Choffnes, David (2004). Operating Systems. Upper Saddle River, NJ: Pearson/Prentice Hall. ISBN 0-13-182827-4. Ensor, Jim . (2006). Future Net: The Essential Guide to Internet and Technology Megatrends. Trafford Publishing; 1st edition. ISBN-10: 1553957245. Folsom, Ralph H. . (2005). Principles of International Business Transactions (The Concise Hornbook Series). West Publishing. Fitzgerald, Peter L. . (2005). International Business Transactions: A Problem-oriented Coursebook. West Publishing. Harris, J. Archer. (2001).  Schaum’s Outline of Operating Systems. McGraw-Hill; 1 edition. ISBN-10: 0071364358. Hanson, Ward & Kalyanam, Kirthi (2006). Internet Marketing and e-Commerce. South-Western College Publication. 1st Edition. ISBN-10: 0324074778. Rajagopal, Raj . (1999). Multi-Operating System Networking: Living with UNIX, NetWare, and NT. AUERBACH; 1 edition. ISBN-10: 0849398312. Silberschatz, Abraham . (2004). Operating System Concepts. John Wiley & Sons; 7 edition. ISBN-10: 0471694665. Strauss, Judy & El-Ansary, Adel & Frost, Raymond (2005). E-Marketing. Prentice Hall Publication. 4th Edition. ISBN-10: 0131485199. Tanenbaum, Andrew S.; Woodhull, Albert S. (2006). Operating Systems. Design and Implementation. Upper Saddle River, N.J.: Pearson/Prentice Hall. ISBN 0-13-142938-8. Warford, J. Stanley. (2005).  Computer Systems. Jones & Bartlett Publishers; 3rd edition. ISBN-10: 0763732397. Â
Economic and Environmental benefits of Green walls
IntroductionGreen wall and its necessityThe life, organic systems characterized by green walls, are integrated with the inorganic and exanimate constructions are ruling modern architecture and holds the promise of a new type of ‘living ‘ architecture. Green walls are by and large walls that are portion of the Building covered with flora. They are similar perpendicular garden largely formed with creeper system on the exterior wall with the roots on the land or with free standing vertically framed wall with different native workss grown on the surface. They are besides termed as bio walls or populating walls since they act as natural air-conditioner as they purifies and cools the ambient air to a big extent making a healthy environment. The deepest menace of planetary heating is the rapid urbanisation and deforestation. There is a considerable addition of co2 emanation and heat transportation. This impact is utmost in the urban status where the vegetation/ verdure are sparse. Besides in the urban conditions largely all the edifices are glazed and air-conditioned with out any ways of neither thermic insularity, nor are they shaded with thick environing landscape. This is fundamentally due to the infinite restraints and optimisation. In such ambitious instances Green wall is the best option which acts as a good shading device against heat addition and energy losingss, pollution etc. Hence, Green walls are must in urban conditions.Economic and Environmental benefits of Green wallsThe economic and environmental benefits are many. They result in significant energy nest eggs, extension of constructing life, CO2 gaining control, acoustics and Aestheticss.Energy Conservation: Vegetation on walls can help in chilling edifice s in summer and insulating them in winter. Decrease of thermic lading to edifices consequences lower warming and chilling costs which in bend lowers carbon emanations. Jacklyn Johnston and John Newton ( 2004 )Health: These mounting workss on green walls filter out dust and other pollutants. Jacklyn Johnston and John Newton ( 2004 )Decrease of heat island consequence consequences in less reflected heat.Air purification: workss filter pollution particularly when used inside edifices.Noise fading: It acts as sound barrier ensuing in quieter edifices and streets.Green walls can roll up over 30kgs per M2 of rainwater.Increased urban biomass.Jacklyn Johnston and John Newton ( 2004 ) clears the fact that ‘There is a widespread belief that workss are unfriendly to construct constructions, rending out howitzer and prying isolated articulations with their roots. The grounds suggests that these jobs have been greatly overdone, except where decay has already set in and so workss can so sp eed up the procedure of impairment. ‘ There is small grounds that workss damage walls. In fact in most of the instances the exact opposite is true, with workss covering the wall helps in protecting the wall from harmful elements, solar radiation which in bend reduces the thermal tensenesss within the construction.Autochthonal sustainable elements and their benefitsAutochthonal sustainable elements are the simple elements which are locally available and considered as waste or least prioritized. For illustration, the coconut shells in the state like India which are available in copiousness are merely disposed or burnt to ashes even though they have high thermic coefficient and suitableness for insulation/ acoustics. Similarly, stuffs like Clay, Bamboo, Jungle/ Pine/Rubber wood, Cork etc carry untarnishing consequence in the field of sustainable Architecture when used suitably. Apart from their interesting feature they are besides economic.RESEARCH QUESTION/OBJECTIVE:Department o f energies green palisade demand to be green?The realistic aim of this research is to make more gratifying greener metropoliss which in bend bring legion benefits to the environing environment. In the about all the Urban locations of the universe where the CO2 emanation is highly high due to assorted factors have barely any good flora to command environmental pollution. Unfortunately, in such locations the construct of sustainability like ‘Green wall ‘ gets relegated to the 2nd topographic point due to building and care cost. The thought is to turn to to these countries and besides to heighten the benefits of â€Å" Green walls ‘ with some medicative value. This needs to be achieved by placing native herbal workss and besides, to analyze and introduce in the country of low cost autochthonal elements like coconut shells, bamboo, cane, Jute, cork, ect as building stuffs to supplement to sustainable design.LITERATURE REVIEW:Green walls are easy deriving value and are considered valuable for chilling the Urban infinite than green roofs in states like Japan. But the green wall is still new to states like India and China. Jacklyn Johnston and John Newton ( 2004 ) states that ‘This is a great commiseration, because even in those metropoliss comparatively good endowed with greenspace many countries can justifiably be regarded as comeuppances in biological footings. ‘ Nigel Dunnett and Noel Kingsbury ( 2004 ) Green wall is widely practiced in Europe and it is rather common in France and Germany to see house covered in Virginia creeper or vines which are influenced by Mediterranean clime. Jacklyn Johnston and John Newton ( 2004 ) states that ‘We necessitate appropriate development which incorporates an ecological attack to edifice and landscape. ‘ This means that the land lost in the building of edifices and roads should be replaced with a bed of workss on the difficult surfaces. By this manner green tegument can be strategical ly added to make a new web of flora associating roofs, courtyards, walls and unfastened infinites.Different types of green wallsThere are two different types: Green frontages and Living wallsGreen facades: are wall systems where workss cover back uping constructions rooted at the base of the construction. Supporting construction can either be a bing wall or built as freestanding constructions. Populating walls: ( besides called bio walls or perpendicular gardens ) composed of pre-vegetated modular panels that are fixed to a structural wall or freestanding frame. Modular panels comprises of polypropene plastic containers, geotextiles, irrigation system, turning medium and flora. Populating walls can be installed on the outside of a edifice in full Sun, shadiness, and inside of a edifice. They grow good in both tropical and temperate clime. Due to immense assortment of workss used, populating walls require more intensive care than green frontages like regular lacrimation, adding foods and fertilisers.Different types of green facade support constructionsThe two primary types areModular treillage systems: Panels which are stiff and lightweight are installed vertically as wall-mounted or freestanding. They can besides be used on tall edifices along side with intermediate plantation owners. Modular treillage systems are indispensable where the physical growing of mounting workss is restricted.Freestanding constructions: are stiff panels such as green columns or canopy signifiers that can be placed on either on edifice walls where either the infinite is limited or burden is restricted. The panels can besides be used as shading devices for a unfastened parking country.Cable and rope wire systems: this system consist high-tensile steel overseas telegrams, wire treillages, spacers, and extra equipment. Vertical and horizontal wires are connected through cross clinchs to organize a treillage system of coveted sizes and forms. Stainless steel wire-rope cyberspace is supported on flexible or stiff frames to cover big countries.Best works types to utilize for green wallsJacklyn Johnston and John Newton ( 2004 ) Sing the relationship between the types of works used and the facet of the walls where they will turn is besides a really of import facet. Deciduous workss are the most suited on the south side of a edifice. In the summer their dense leaf shields the edifice from sunshine and creates chilling consequence. In winter foliages are shed, leting sunshine to make the surface of the wall so assisting to warm the inside of the edifice. Similarly on a west-facing wall it is reasonable to utilize evergreens to protect the edifice from rain and supply a shock absorber of air to assist insularity. North confronting walls are best for back uping native herbs and wider scopes of workss. East walls may fall into either class. Plants used on exterior edifice walls are exposed to harsher climactic milieus than those of indoors. Hence for edifice that intend to make great highs, more stalwart species of workss should be selected. Similarly, for less works friendly climes, climbers that are tolerant for air current and heat should be selected. Nigel Dunnett and Noel Kingsbury ( 2004 ) On wooden walls and other constructions, species with really heavy growing or a thick ramification wont should be avoided, as the construction may non be able to back up the weight. Plant choice will hold major impact on the design of the back uping system. For case, a denser and faster turning works will necessitate a larger infinite between supports than less aggressive works species. The denseness of works life further impacts the implicit in construction. Greater the leaf surface country, the more impact rain will hold on the weight of the system.Green wall installing and careJacklyn Johnston and John Newton ( 2004 ) Small herbaceous species are able to turn on walls by taking root in the substance of the wall itself. But other species are of course adapted to mounting up and over obstructions such as stone faces, trees and bush. Some sort of support construction is indispensable for these workss to turn successfully. For illustration, climbers such as hops support themselves by gyrating upwards around an object. They will necessitate lumber battings, trellis work, steel overseas telegrams or plastic ropes. Although some creeper can cleave straight onto wall s by their roots, they require a unsmooth surface to enable them to make so. Ramble oning workss such as bramble and mounting rose need wide-meshed grid constructions to which they can be attached. A 50x50cm fretwork of treated lumber mounted on wooden stations ( or an tantamount construction utilizing overseas telegrams, rope or sacking ) will supply an equal support for a scope of species. Whenever possible it is reasonable to go forth small spread between the facade of the edifice and the supporting construction to maximize the effects of summer chilling and winter insularity. The constructions help in administering the weight of the workss across the supporting construction and wall. In overseas telegram and rope wire systems, ground tackles and turnbuckles have to be installed at the terminal of each overseas telegram for fastening and accommodations as and when required. Jacklyn Johnston and John Newton ( 2004 ) Polypropylene cladding tiles incorporates rainproof membranes and their ain irrigation system. Plants could be established on these and so hung on the exterior of a edifice. Depending on species, mounting workss by and large require a good supply of H2O and occasional pruning. Supporting constructions require less care, with lone occasional monitoring of the supporting construction. Jacklyn Johnston and John Newton ( 2004 ) For mounting workss the land should be prepared merely like for any tree or bush by making a cavity and adding in some compost to the top 30cm.Pre-grown panels for populating walls needs 6-12 months for workss to turn prior to bringing and installing. The panels are grown horizontally until it is shipped to the site after which it can be mounted vertically. Climbing workss should be selected that do non supply a nutrient beginning for unwanted plagues and insects. Excessive growing or dead wood should be removed sporadically and standing H2O should be avoided.LEED points for utilizing green wallsLEED has several credits for green walls when used in edifices.Sustainable Sites Credit 7.1: Landscape Design that Reduces Urban Heat Islands ( 1 point ) . Solar coefficient of reflection of a edifice is greatly reduced by exterior green walls, therefore cut downing the urban heat island consequence.Water Efficiency Credits 1.1, 1.2: Water Efficient Landscaping ( 1 to 2 points ) . Harvested stormwater can be used for irrigating the workss of the green walls. Use merely collected, recycled, or nonpotable H2O may besides add on to this recognition.Water Efficiency Credit 2: Advanced Wastewater Technologies ( 1 point ) . Green walls can move as a medium for utilizing effluent intervention.Energy and Atmosphere Credit 1: Optimize Energy Performance ( 1 to 10 points ) . Building ‘s mechanical systems use can be reduced greatly by green walls which acts as extra insularity for the construction and besides provides natural chilling.Invention in Design Credits 1-4: Invention in Design ( 1 to 4 points ) . Green walls can lend to innovative effluent direction or airing systems.KNOWLEDGES AND GAPSWhat is the consciousness on Green walls in the states like India?Green Building Movement in India – Catalysts and Course India is witnessing unbelievable growing in substructure and building sector. The building industry in India happens to be one of the largest economic activities. As this sector is turning quickly, continuing the environment poses batch of challenges and at the same clip nowadayss chances. The building sector hence needs to lend towards environmental duty. Green wall constructs are at emerging phase in India chiefly due to high initial cost and deficiency of a native merchandise to turn to the same. But still it offers great potency which asks for greater apprehension and germinating an autochthonal merchandise by Indian Architects/ Landscape interior decorators.How cost witting developed states are and how it is of import?Most of the developed states are focused on the engineering of future and the art of modern architecture plays critical function where the value of simple autochthonal elements gets neglected. In that instance, even in the name of modernisation most of the development states are besides acquiring inspired by the developed states. Cost effectual design ever carries value at the clip of crisis and recession. It besides speaks its untasted appeal as they are formed largely with natural elements.Invention:An Indian based Agriculturist who tried organic agriculture ‘elunkathir pannai ‘ with the protection of bio fencing created with the native herb teas and workss. The consequence proved to be amazing and achieved good output. The interesting secrete behind it is, all the air born plagues are filtered and killed by of course available herbal marauders. This inspires and even strengthens the construct of Green walls for the urban infinites besides. And that is one of my enterprise and portion of the research utilizing native herb teas to accomplish medicative benefits.Sustainability is mostly being practised in assorted Fieldss. But in most of the instances they are non cost effectual. The other portion of my invention is to accommodate low cost sustainable design with simple autochthonal elements like Coconut shell, Clay plaster, Cork, Bamboo, Jungle/pine wood etc. at appropriate countries.DATA AND INFORMATION TO BE COLLECTED:Detailss of Green wall construction/installationSupports and framesPlants species for indoor and out doorIrrigation system inside informationsLighting inside informationsCareSamplesHow to roll up informations and How to analyze it?Already garnering information from the service suppliers of assorted topographic points on green wall building and care facets.In the procedure of acquiring associated with a Horticulturalist/ Agriculturalist to acquire inside informations on the workss species and their behavior.Apart from the above, I have collected sufficient literature to travel frontward. Besides, analysis of each component will be carried out through theoretical accounts and tools by roll uping all the needed samples from the mentioned resources.PlanningThe construct of green wall has to be incorporated in design and the same will be detailed and fine-tuned towards the research subject as a survey theoretical account. As portion of advanced design the use of autochthonal sustainable elements will besides be adopted. Features of the autochthonal elements available in the underdeveloped states like India are tremendous. Will be after them suitably in design specification based on their features and besides, following with ergonomic criterions.POSSIBLE ResultSing all the urban infinites which are wholly responsible for the expletive ‘Global warming ‘ on this female parent Earth, as a responsible Architect would work towards through my thesis to attest and turn out Green walls and other simple autochthonal stuffs as low-cost solution for all the Urban conditions and warrant the use of green wall for a infinite which is non-Air-conditioned. The other issue which is endangering the universe is the recession which besides calls for advanced cost effectual practise in the building and specification. Initiative to accomplish the same with cost effectual autochthonal stuffs is a challenge yet it will be proven possible. â€Å" It is ever better to be after and protect, instead than repent and fix †Bibliography:Property World- August 2009The Hindu-Elunkathirpannai- Arunachlam-Thursday,2008The Architects Journal, Building LibraryGet downing with Plants-Dougherty, DavidGreen walls Austrialia Pvt ltd.www.greenscreen.comhypertext transfer protocol: //www.greenscreen.com/home.htmlhypertext transfer protocol: //www.bdcnetwork.com/article/379033-6_Things_You_Need_to_Know_About_Green_Walls.phpGreen Building Movement in India – Catalysts and Course
Friday, August 30, 2019
Rhetorical Analysis of Constance Ruzich’s Article
Paul Lucas Professor Paisley Mann English 110B 19 October 2012 A Rhetorical Analysis of â€Å"For the Love of Joe: The Language of Starbucks†In the journal article â€Å"For the Love of Joe: The Language of Starbucks†(2008), Constance M. Ruzich analyzes the success and rise to popularity of The Starbucks Coffee Company around the globe. The article is written and structured for the general public to read and understand. It is meant to be an informative article and as such, Ruzich makes use of a lot of data and includes citations from a variety of other academic sources.She also uses different ways to measure the popularity of Starbucks, not just the financial aspect, but also in terms of its economic status in a global coffee market, just to give us different points of view in relation to her thesis. Her choice in the title is also very appropriate for the topic, which will be discussed later on in this paper. Ruzich begins her article by giving the readers a brief ba ckground on coffee. She is informing us, the readers, on how coffee came about and touches on the â€Å"The history of coffee production, consumption and advertising†¦ (428). Through this, those who are unfamiliar with the origins of coffee will also be captured, as they will get a sense of understanding about where her arguments will lead to later on in the article. It also gives the readers a chance to compare on how coffee was perceived by global consumers, before and after Starbucks was established. She explains, â€Å"The nineteenth century saw the rise of coffee as an international commodity and the accompanying development of coffee-based economies in South America and other developing nations†¦ †(430).Upon capturing the audience, she starts to state a lot of facts and she extensively uses quotations from other studies throughout the entire article. The facts become the structure of the article; they lead the readers to have a certain understanding of previ ous views and studies of the situation. The quotations on the other hand gives the author credibility, the use of the quotations makes it seem to be more accurate since she is not the only one who understands Starbucks in that manner and the readers are assured the information is unaltered.For example, in her discussion on the world’s coffee market, she quotes Wild citing, â€Å" ‘Vietnam had become the world’s second largest coffee producer after Brazil. ’ further depressing the falling price of coffee in the international market (Wild 6)†¦ †(430) She is in a way borrowing the credentials of scholarly and more popular people to make what she is discussing more acceptable to the audience. It also shows how knowledgeable she is of the topic that she can use these quotes to present and defend her thesis.The vast use of technical data would also make it seem that it was not written for the general public but she interprets them and puts it in ter ms more common to the public and through this, anyone could comprehend with what her idea is. Another thing that is evident in the article is how Ruzich compares Starbucks with a lot of its competitors, even those that are not directly competing with Starbucks; they are in the coffee business but they only sell instant coffee as opposed to specialty coffee.For example, she supports her argument by providing statistics of coffee in the global market and how Starbucks places given its premium status. â€Å"Despite the attention the Starbucks has drawn, it has not yet reached the status of a major player in the world markets, and in the United States, Dunkin’ Donuts still sells more coffee than any specialty coffee retailer†(431). This was a fact during the infancy stage of Starbucks. Besides from this, she measures the company’s success in how little advertising it needed to become one of the leading specialty coffee house. Indeed, the company spent less than $10 million on advertising in its first twenty-five years†(qtd. in Pendergrast 378). Which clearly shows, Starbucks’ advantage towards the other coffee retailers. The title she gave for the article, â€Å"For the Love of Joe: The Language of Starbucks†, is as I said in the introduction, appropriate, particularly her use of the word â€Å"Joe†. â€Å"Joe†, according to the New Oxford American Dictionary, has two possible meanings. It can either be interpreted as coffee or the average person.Her article basically revolves around these two meanings of â€Å"Joe†and how they relate. In the article she studies how the average person or â€Å"average joe†, if you will, reacts or has reacted to Starbucks’ influence and practices of personal consumption. Therefore, this brilliant way of presentation has made it easy to remember the main topic since it can all be associated with just one word. With all these literary devices and technique s used, it is not hard to stay on the same track as Ruzich. The readers will more or less be able to reach the same conclusion and have the ame idea as she has. The article has clearly shown that many people have adapted Starbucks’ use of in-store language and it makes them feel like they belong. In truth however, the use of in-store language is an advertising scheme that has the end goal of manipulating, persuading and selling its well-known products to the â€Å"average joe†consumer (440). In-store language is used to implant the idea of Starbucks into the consumer’s mind. Works Cited Ruzich, Constance M. â€Å"The Journal of Popular Culture. †Journal of Popular Culture. 41. 3 (2008): 428–442. Print.
Thursday, August 29, 2019
Moral Problem Paper Essay Example | Topics and Well Written Essays - 2000 words - 1
Moral Problem Paper - Essay Example However, the ethical questions raised by the CEO relate to the work structure, expectations for the sales and the functions that are within the business. Background and Facts The difficulties with the Wal – Mart store and the overall functions are known to relate to the overall structure of the group and the way that it works with customers and with employees. The store is renowned for the work structure that is not able to support those working in the front lines. This begins with a lack of compensation that is given to workers, sweat shops that are used to produce the different items and the inability to meet needs of those that are working for the company. The structure is known to consist of employees that are required to work seven days a week or overtime to make enough from the company. At the same time, the company is known to offer welfare to the workers, specifically because it doesn’t pay enough to those who are working within the structure. The problems with the structure continue with known buybacks, which recently consists of over $15 billion in stocks, specifically which is going to the CEO and other top executives, as opposed to those who are working within the company (Gogoi, 1). The current situation of Wal – Mart is one that is now being followed by the new CEO, Mike Duke. The president was brought into the company in 2009, specifically with the last CEO stepping down before being caught up in the controversies of the employment and other factors relating to morality. At this time, labor unions and others were beginning to protest against the employment at Wal – Mart, which was causing a loss in sales from preceding years. The main issue which Duke is being presented with is to save the image of Wal – Mart and to begin changing the reputation of the unfair treatment of employees both in the United States and abroad. The question which is now being looked into is how Duke will work with the ethical complexitie s which were left behind, specifically with the lost money and the lack of employee rights that have caused the business of Wal – Mart to begin losing the reputation it once had for low prices (Kapner, 1). Utilitarian Analysis The approach which Duke is facing is one which is based on restructuring the belief that the treatment of employees and the overall structure of the company are immoral. The time before Duke was a part of Wal – Mart led to actions from labor unions and spotlights on how the workers didn’t receive enough pay or has basic human rights when working for the company. The first concept which Duke needs to approach from the Utilitarian analysis is the pleasure versus pain approach. From this viewpoint, there is the need to restructure the employee compensation and the worker rights in Wal – Mart. If the employees are happy and have a sense of pleasure of working at the company, then it will bring a greater good to the store. To do this, hi gher levels of compensation, worker rights and limitations on how much an employee works become the main factor. However, Duke will need to look at other limitations, such as decreasing the amount of expansion and the amount of payments which are going to other aspects of the company. Since these parts don’t cause pain, it will lead to greater moral value with employees and the overall attributes of the company. The second aspect that is considered with
Wednesday, August 28, 2019
Total Quality Management Essay Example | Topics and Well Written Essays - 2500 words
Total Quality Management - Essay Example TQM is based on the practice and assumption that problems should be dealt with at the point of origin itself. Each process in any business, like sales, marketing, operations, finance, production, planning, personnel, technical, have parameters of input. If the input is wrong, the output is bound to be wrong. Wang suggests that the correction should be made at the input level itself, which minimizes the chances of a wrong output. Silos also agrees that every aspect and every process of the business system should be involved so that all functions – vertically and horizontally across all levels are covered (1999 cited by Cannon, 2002). Although there have been modification to the adaptation of the TQM, the essential principles of this management philosophy remains the same. This paper will highlight how Marriott considered the TQM in their hotels. Marriott International has always been known as an employee-oriented family atmosphere organization. As service expectation of the existing customers and potential customers have gone up, and as TQM is a management philosophy based on continuous improvement, Marriott felt the need to consider TQM in their company to be able to deliver quality service and to sustain their image in the competitive market. To be able to consider TQM in their organization, Marriott first ventured to define TQM in their own style. To them, TQM meant: The philosophy of the founder of Marriott was â€Å"Take care of Marriott people and they will take care of Marriott guests†(Cannon, 2002). They were in essence attempting to satisfy both their internal and external customers by the TQM approach. They believe that â€Å"Hands-on managers†are absolutely vital to continuing the Marriott culture. The managers need to possess the people skills in being able to support, inspire, encourage, lead and listen to associates. Employees leave the organization or form unions when they are dissatisfied with the management. With the
Tuesday, August 27, 2019
Guidepals City Guides Overtake on Today's Original Paper City Guides Research
Guidepals City Guides Overtake on Today's Original City Guides - Research Paper Example Using a Smartphone allows it easier to communicate, and the substantial difference with a Smartphone, is that you can access a browser, Internet, directly via your device. This includes blogs and social networks, which gives media a massive competitive advantage (Cromar, 2010). A later developed feature to the phone that has become a market changer is apps. Software applications are a vital element of the Smartphone market today. Every Smartphone operating system contains an online shop where apps can be bought and downloaded to the Smartphone to extend the functionality of the Smartphones (Cromar, 2010). 3 An app is a web application accessed over a network such as the Internet. It is computer software seen as a program that permits the utilizer to access the content he (she) is looking for more easily. Apps can be written in a standard format such as HTML and JavaScript. Go give an example of an app: Bank of America encompasses an app where one can see your account, look after your transactions and reach the bank directly via your device (Rollins, 2012). ... It is believed that, considering speed and booming market of today’s smartphones, the ordinary paper city guide will disappear and that the current companies providing them should switch over to digital usage, to be still able to be able to compete with companies already using digital city guides through smartphones. To prove this study, I will refer to GuidePal (www.guidepal.com), One of the major players in the market today that provide city guides apps for Smartphones on all major platforms. It is a Swedish company, passionate about travelling, providing free city guides, completely objective, unbiased, constantly updated and created by local experts (www.guidepal.com). 4 Problem Statement: â€Å" GuidePal application has overtaken original paper city guides†4 Aim & Objectives 4 The aim of this research study will be to show how much of the industry, the digital city guide (city guides for smartphones) is taking over. To show the clear correlation between guided tra velling today compared to 5 years ago, towards city guides. The aim of this study is also to answer questions in forms of: What it takes for a company to create city guides for smartphones? How much it costs to develop? What is attractive through the consumer’s eyes in a city guide today? What functions are there to today’s city guides via smartphones offering? How will digital city guides affect paper recycling? The purpose of this study are to give a clear vision to the consumer, how much more easy, giving, environment friendly and convenient it is to use digital city guides instead of a classic paper guide. 5 Literature Review 6 Due to today’s technology and development will
Monday, August 26, 2019
Strategic Information Management Essay Example | Topics and Well Written Essays - 4000 words
Strategic Information Management - Essay Example The following paper describes the various e-business strategies that can be employed for effectiveness approach to promote business online and opportunities offered by e-commerce systems to enable organizations to enjoy more effective supply chain management. However, with the advancement of technology that is taking place and the incremental amount of businesses going online, many business organizations are also interested in starting online operations as well. The new emerging companies are interested in going online and making the business a click and effective business. With access to the internet, the companies exposed to larger target market. They would be able to sell their products to the target market outside of the political and state boundaries of their local region. This will significantly impact the operations of the business, which will expand and can then go global in the long run. However, in order to be able to start a business or a retail option online, the new comp anies will have to brand itself and its products to stand out from the competition. In this regard, the new companies can use their current image of the business and leverage it to build the same high class and high quality product oriented approach and effective supply chain management for the online business. 2. E-Commerce - its Effectiveness to Promote Business Online "E-Commerce is defined as selling goods and services over the Internet, both businesses to consumer (B2C), consumer to consumer (C2C), and business to business (B2B), the latter is sometimes also referred to as e-business". 2.1 The death of Distance Distance was, in the pre modern world, a variable of the greatest marketing significance. As the real estate maxim has it, the three rules of real estate valuation are location, location, location. In global marketing, strategies and practice reflected the importance of distance. The most important variable impacting trade behavior, for example is the distance. The primary trading partners of every county are the proximate neighbors: for the United States they are Canada and Mexico, for Canada and Mexico it is the United States. For France it is Germany, and for Germany it is France, and so on around the world. There has always been a positive correlation between trade and proximity. However, the internet is totally independent of distance. Electrons traveling at the speed of light get to anywhere in the world in the same time and at the same cost. An e-mail send, does not make a difference in time or cost whether the mail is addressed to next door neighbor or to someone halfway aro und the world. The same thing is true of a Web site: The location of the site does not affect the cost or speed of access. For the first time in history, the world has become
Sunday, August 25, 2019
How globalization implicate the international business Essay
How globalization implicate the international business - Essay Example In the context of this paper, the definition of globalization that would be more relevant is the following: globalization is ‘a cluster of technological, economic and political processes that reduce the barriers to economic exchange across borders’ (Drezner 2008, p.10). A key sector of international business that has been affected by globalization is marketing. In fact, in regard to marketing globalization has a particular characteristic: it focuses on ‘the creation of marketing strategies as though the entire world were a single entity’ (Pride and Ferrell 2004, p.135). A company that highly reflects the promotion of globalized marketing is Nike: the specific company promotes its products worldwide by employing the same marketing strategies (Pride and Ferrell 2004). For Nike, the use of such marketing strategy is feasible, and effective, since the firm has a strong brand name internationally; in such business culture, the above marketing approach can significantly contribute in the further increase of the firm’s popularity, as a global brand (Pride and Ferrell 2004). The case of Nike implies that globalization in marketing could benefits business performance, but under certain terms, as explained above. In practice, globalization has been found to result both to benefits and disadvantages for international businesses. An important benefit of these businesses, as resulted from globalization, is the ‘creation of global markets’ (Debrah and Smith 2003, p.8). In these markets, international businesses are able to secure the high quality of their products but at lower prices, as compared to the markets in the pre-globalization period (Debrah and Smith 2003). The limitation of business costs, a benefit usually achieved by establishing business units in developing countries, is an important benefit for international businesses but also a drawback for employees: in firms operating globally the rights of employees are often disregarded and wages can be
Saturday, August 24, 2019
12 Angry Men Essay Example | Topics and Well Written Essays - 1250 words
12 Angry Men - Essay Example rovide an intimate look into the American justice system, complete with its breakdowns, weaknesses and strengths, that has withstood the test of time, holding its own among the classic films of American cinema. Far from the highly colorized, flash and bang of modern cinema, â€Å"12 Angry Men†takes place in a single room and involves 12 ordinary men who are each stereotypical of prevalent societal attitudes at the time of the film’s making, but could as easily be transferred to more modern times, forcing the viewer to focus on the psychological action occurring rather than the latest high-dollar computer graphic imagery or fast-moving car chase scene. The production of this film provides it with an importance different from that of its subject matter, setting an artistic precedence in keeping with the intentions of the director and contributing greatly to the impact of the film in general. Filmed almost exclusively in a bare, 16 by 24 foot real-life jury room, this film nevertheless has an interesting production history that lends it weight and appeal that might otherwise have been lost in today’s movie-making mentality.2 Having started as a television screenplay by Reginald Rose, the project was expanded in 1956 for the cinema at the request of co-producer and star Henry Fonda. Created with a budget of only $350,000, the film did not have much room for enticing special effects, elaborate scenery or extensive on-location filming.3 Instead, it was filmed on site in approximately 17 days in the actual jury room of New York’s courthouse. Although color was available for films in this time period, the use of black and white film worked to reduce costs as well as further highlighting the life and death question that hung in the balance as the main point of the movie. The makers of the film took another almost unheard of approach to the production of this movi e in that they hired Sidney Lumet to direct it, a man who had only directed television programs up
Friday, August 23, 2019
Texas Board of Criminal Justice Term Paper Example | Topics and Well Written Essays - 2750 words
Texas Board of Criminal Justice - Term Paper Example The nine board members have a tenure life of six years a period within which they appoint directors of the department, set rules and formulate relevant policies necessary for the successful operation of the department. The board members operate democratically and reach most of their operational decisions via a secret vote. Currently, one Oliver J Bell a former army officer and a graduate of the United States of America military school chairs the board. He was first elected the chairperson of the board in 2004 and later was reelected in 2009. He thus is in his third year in office in his second time. Since his appointment to the helm of the board, Bell has executed a number of changes through the inception of policies that he considered effective. He ordered a revision of the Texas Department of Criminal Justice correctional system making Texas one of the states in the country with the most effective and transformative correctional facilities. further heads the health department within the board and is responsible for the introduction of a number of health policies that benefit not only the felons but the society too. The correctional society is comprised of the criminals, the staff of the correctional facilities and the rest of the society extending the parameters of the facilities (Weitekamp, 1993). An effective health policy that covers the interests of any of these parties influences the rest; this understanding led him to introduce effective health policies that do not only safeguard the health of the inmates but also the health of the prison officers and the rest of the society. Other members of the board include Tom Melcher who is the vice chairperson and chairs the rehabilitation and reentry program committee. The committee oversees the seamless return of convicts into the society. Leopoldo Vasquez is the secretary to the board and chairs the audit review committee; the committee ensures accountability and effective utilization of the department’s resources.
Thursday, August 22, 2019
Analysis Project Essay Example | Topics and Well Written Essays - 1500 words
Analysis Project - Essay Example As such, four sources have been identified and will be used to gain deeper perspectives and insights on the topic. The first source is an academic paper written in 2003 by Jerr Boschee and Jim McClurg entitled Towards a Better Understanding of Social Entrepreneurship. The second source is a Harvard Business School paper written in 2009 by James Austin and Ezequiel Reficco entitled Corporate Social Entrepreneurship. The third source is working paper written in 2009 by Filipe Santos entitled A Positive Theory of Social Entrepreneurship. The last source is think piece written in 2003 by Charles Leadbeater entitled Social enterprise and Social Innovation: Strategies for the Next Ten Years. All of these works have been developed to explore the theoretical and practical dimensions of social entrepreneurship in an analytical and scholarly manner. Therefore, using these sources will not only widen my perspective on the conceptual implications surrounding social entrepreneurship, it will also help me better appreciate the concept from a pragmatic and process-oriented view. Firstly, Jerr Boschee and Jim McClurg, in their paper entitled Towards a Better Understanding of Social Entrepreneurship, elucidated the essential characteristics of social entrepreneurship which are summarized as â€Å"adopting a mission to create and sustain social value (not just private value); recognizing and relentlessly pursuing new opportunities to serve that mission; engaging in a process of continuous innovation, adaptation, and learning; acting boldly without being limited by resources currently in hand; and exhibiting a heightened sense of accountability to the constituencies served and for the outcomes created†(Boschee & McClurg 4). In this regard, self-sufficiency is the determining factor of social entrepreneurship, which springs from the embracing of innovative and goal-driven ideas that contribute in the reconfiguration of business processes. Thus, it is the fulfillment of spe cific social goals and not the maximization of market shares and profits that becomes the company’s ‘bottom line’. Analyzing the authors’ discussion on the key characteristics of social entrepreneurship, it can be claimed that they have indeed clarified what makes this type of entrepreneurship unique and worth pursuing. Secondly, in the Harvard Business School paper entitled Corporate Social Entrepreneurship, authors James Austin and Ezequiel Reficco purported that the proper execution of CSE lies in the creation of a culture that empowers employees toward becoming effective leaders. As such, the authors posited that in order to produce a significant and comprehensive transformation in business operations, the firm must â€Å"adopt a socio-entrepreneurial mindset and cultivate a socio-entrepreneurial environment that enables fundamental organizational transformation†(Austin & Reficco 3). Top leaders have a pivotal role in not only determining how t he principles of CSE help the company attain its business objectives, but also in spearheading the integration of all business processes as aligned with the set goals. Looking at the authors’ major views on the redefinition of the company’
Swot B&B Ice Cream Essay Example for Free
Swot BB Ice Cream Essay SWOT analysis is a very useful technique for understanding internal and external environment of the business based on its strengths, weaknesses, opportunities and threats. SWOT analysis on Ben and Jerry’s, we can see the secrets of its success and what are areas for growth. Strengths: 1. Ben and Jerry’s has a well-funded and large-scale parent company. 2. Ben and Jerry’s has a good reputation of the high-quality products. 3. Ben and Jerry’s has the various and innovative products. 4. Ben and Jerry’s is a powerful brand with the high market share. 5. Ben and Jerry’s has a well-known social responsibility and environmentalism. 6. Ben and Jerry’s ensures employee satisfaction. Weaknesses: 1. Less media advertisement investment. 2. Life cycle of single flavor is short. 3. High price. Opportunities: 1. Ben and Jerry’s can keep on developing new products. 2. Ben and Jerry’s can make its ice cream more convenient to buy. 3. Ben and Jerry’s can enter the Chinese market. 4. Ben and Jerry’s can cooperate with other brands. Threats: 1. Food safety. 2. The price of raw material. 3. The raise of human health awareness. 4. Already existed competitors and new competitors. Ben and Jerrys Ice Cream is best known as a premium ice cream brand and it has 800 franchises and 5800 eating locations in 28 countries around the world. Annual sales revenue for Ben and Jerry’s exceeds $132 million. (Statistic Brain, 2012) There is no doubting, Ben and Jerry’s is one of the best companies in the dessert market. Ben and Jerrys were bought over by an Anglo–Dutch multinational consumer goods company Unilever in 2000. As a world’s third-largest consumer goods company and the world’s largest maker of ice cream, Unilever not only has provided the sufficient funds and vast global market for Ben and Jerry’s, but also has offered organizational management mode and scientific management method. By virtue of good resources, Ben and Jerry’s can strengthen market, enlarge brand, perfect management and get more profit. If you do eat Ben and Jerry’s ice cream, you have to admit that Ben Jerrys is more flavorful compare with other cheaper brands of ice cream. It is because Ben and Jerry’s ice cream contain higher percentage of butterfat and it is made with high quality vanilla, nuts, chocolate, fruits and flavorings. In addition, all Ben Jerrys ice cream is made by non-genetically modified ingredients, like organic milk and organic eggs. Not all consumers can distinguish the difference of coco between West Africa and South Asia, but almost everyone knows choose organic means choose health. And high quality of raw materials can insure the tasty and healthy of Ben and Jerry’s products. Quality is the eternal subject of companies. Only good products can retain the consumers, help business win the competitive advantage from strong market competition. Meanwhile, in order to meet different people’s needs, Ben and Jerry’s has already developed over 100 flavors of products including ice cream, frozen yogurt, sorbet and ice cream novelty products and the new flavors of ice cream is developing ceaselessly. They are using special characteristics to distinguish the difference types of ice cream. For example, low sugar, and low fat ice cream have special color effects on their packages, they can attract people who are serious about weight. And some ice cream packages with different Disney’s characters for attracting more children. Ben and Jerry’s strengthens advertising to make more people who never eat Ben and Jerry’s taste their most popular products named Cookie Dough and Chocolate Fudge Brownie, because without first attempt, there is no customer loyalty. These marketing tools not only convenient consumers to choice and remember, but also expand the range of target market. In addition, Ben and Jerry’s has a strong brand name. It is a stable and successful company with high market share. According to west European deserts market research, Ben and Jerry’s has the largest share of the luxury ice cream market was 39.1% (IRI convenience sales, 2008). High market share help Ben and Jerry’s take the initiative. Ben and Jerry’s has been working on charity and environmental protection. This is the key difference above other brands. Ben and Jerry’s not only put much money into public every year, but also promise to produce eco-packaging. Their foundation awards about $1.8 million annually and charity events beyond count. Advertisement is the most effective way to inform and persuade the consumers and charity is the best advertisement, it has longer term efficacy than media advertisement. The employees are major wealth of the business. Ben and Jerry’s through different ways to encourage their staffs, such as high salaries, Ben Jerrys livable wage benchmark was $15.34/h in 2011 and far above the USA minimum wage was $7.25/hr. (BJ USA homepage, 2011) Besides, extra premiums, staff health programs and community garden all can improve the employees empower and motivate. Employee satisfaction is a factor of Ben and Jerry’s success as well. To sum up, business success not accidental and lucky, large parent company, good reputation, innovative products, powerful brand name, high social responsibility and employee satisfaction are the causes of Ben and Jerry’s success. But there are no excellent companies, Ben and Jerry’s is no exception. Firstly, as a profit making organization, Ben and Jerry’s puts more money into charity rather than media advertisement. Charity is good, but less advertisement investment against Ben and Jerry’s expanding corporate recognition. Secondly, Ben and Jerrys has some flavors that had taken off shelves quickly. Keeping fresh is fine, but every new product used large resources before they launch in the market. Too short life cycle of product will lead to resources waste. Thirdly, in Tesco, Ben and Jerry’s ice cream’s price is  £0.90/100ml, but most of other brands’ prices are  £0.20- £0.40/100ml. The high price will close the door on many consumers. Ben and Jerry’s has many opportunities of producing, such as it can develop more flavors and increase the life cycle of some products. They also can build a few flavors only belong to Ben and Jerry’s. Just like when consumers hear Big MAC, they associate McDonald’s. And different sizes and shapes of ice cream also can attract more consumers, such as super size ice cream tub or ice cream bar, because now Ben and Jerry’s only has two sizes of ice cream tub (500ml and 150ml). And healthier products are necessary, fat free or sugar free all the good choices. Ben and Jerry’s still do not have a list of gluten-free flavors, so they can fill this gap. The opportunities of market is that make their ice cream vending machine go into more Cafà ©s, schools, railway stations and cinemas. It is convenience for people who need to replenish energy and just greedy. At the same time, Ben and Jerry’s can expand new markets, such as Asia market and Africa market. Some professionals say that the scale of Chinese ice cream market has more than  £30 millions and expect the luxury ice cream share of 20%-30%. Haagen Dazs has entered the Chinese high-end ice cream market early, its success shows large market demand in developing countries. Ben and Jerry’s should catch this business opportunity. In addition, Ben and jerry’s can produce different products according to the different cultural. Fox example, the consumers can buy fried bread stick and meat congee in Chinese KFC. So Ben and Jerry’s can launch the ice cream moon cake to meet Chinese consumers’ tastes. Forthemore, Cooperation is also a good choice, and this cooperation can be different sectors, like cooperate with AMC Theatres, and the consumers only can buy Ben and Jerry’s ice cream at AMC Cinemas. And they also can cooperate with clothing brands and print their unique cow images on limited edition clothing. This is a good way of advertising as well. Of course, Ben and Jerry’s can cooperate with food companies, like Cadbury, to produce â€Å"Cadbury Jerry’s†chocolate ice cream. Powerful combination will be easier for win-win. Preventing accidents before they occur is necessary. Food is related to human health, so from raw materials to production, every stage exist risk. Such as, raw material pollution, unqualified food additives and unclean food processing. Every single detail can decide the quality of products. And with the price of cattle feeds is raising will lead to the price of milk up, so Ben and Jerry’s has to cost more on raw milk. Meanwhile, more and more people focus on health, the frozen foods will suffer winter. Obviously, Haagen Dazs is an arch rival and it has more market share around the world. At the same time, the new competitors can appear at any time. In conclusion, in view of Ben and Jerry’s ice cream long-term development, Ben and Jerry’s should match strengths to opportunities, convert weaknesses into strengths and convert threats into opportunities. And then it will get more successful in the future.
Wednesday, August 21, 2019
What attracts you to the field of social work?
What attracts you to the field of social work? 1. What attracts you to the field of social work? I have always been deeply committed to helping others, especially helping those who come from similar backgrounds such as mine. Several experiences have stimulated my attraction to the field of social work. The first step towards my passion to study social work was formed when I was about four. My parents were unfit to raise my siblings and me, which consequently led to foster care. At age four I had no idea that day would lead me on the path of becoming an effective agent for social work. While in foster care, I met some amazing social workers who went beyond the call of duty. My social workers were talented, committed, and hard working. As I became older, my interest in social work grew. I started asking my social workers how do I become a social worker. In so many words, they explained that I have to do well in school, and go to college. While in college, I can major in the field of social work or closely related field. My social workers were my first insight to what a social work er is and what a social worker does. The fact that my social workers were committed to my well-being and pushed me to my full potentials demonstrated their concern for me as well as their ethical commitment. Secondly, are the three premises on which social work is based on. Which are very straightforward. First is that the person or group is important. The person or group has a problem that may arise from many different factors, and lastly finding a solution to help solve those problems so that person or group can live a better life. Finally, is the range of opportunities for a social worker in the field of social work. Social workers can be found in hospital, schools, community health agencies, and international organizations just to name a few. I give my social workers credit for the knowledge they have shared with me as well as encouraging me to reach my personal goals to become a social worker. 2. What influences, persons, or work/life experiences guide your choice of social work as a profession? I have not always been the strong confident person I am today. My outside involvements were my social workers, and independent living coordinator. They play a huge role in my influence to study social work and to become a social worker. Sometimes I often wonder how different my life would be now without my social workers involvement. I adopted many things from my social workers, things such as how to be compassionate and caring towards others, how to set and reach my goals, as well as how to be a hard worker. Some people fail to realize the impact of encouraging words to others. I can remember when I was in the twelfth grade my social worker Tameko was picking my sister and me up from school to help us fill out some important paper work for college. On the way home, she explained to us that we are smart and beautiful girls who can be anything we put our minds to. Do not let our circumstances define who we are. That moment of encouragement has not only stuck with me but has changed the way I think about my life. I then realized that I determine my future and should not be ashamed of my parents mishaps. Studies show that the cycle of poverty repeats it self for at least three generations. I new at a young age I did not want to repeat the cycle of abuse, poverty, and addiction so I worked hard to accomplish my goals. In practice, I have had an opportunity to work with Independent Living Program. Which is a program that helps youth ages 14-21 with career training, educational opportunities, p ersonal finance, job-hunting skills, independence skills, and so much more. I also took a Counseling Practicum class, which gave me an opportunity to observe and experience working within the Augusta Pregnancy Center. Which is a non-profit agency that provides services to women who are facing challenging situations? In this course, I was able to learn the specific skills required to care for the women and their unborn child, ethical principles, and ethical standards. These experiences has only increased me love for the field of social work and given me valuable experiences working with women and children. 3. Discuss personal strengths you possess which will make you an effective helping person. I chose social work, but in retrospect, I think social work chose me too. I often wonder what kind of career I would be interested in if I was never in foster care. My own personal background would make me an effective helping person. Growing up in the foster care system I will be able to relate to the youth and families I will be serving. I know what it feels like to be sent to different foster families. I know how it feels being afraid to trust people and being afraid to talk about being in foster care. I believe that children who have been abused and neglected find it difficult to trust people. I believer children in foster care would feel a sense of understanding, being that I have came from similar backgrounds. My personal strengths that I posse are the willingness to help others unconditionally. My social workers were very committed to me, and I want to share that same commitment with others who are vulnerable. My experience has taught me how to be non-judgmental, how to demon strate empathy, and how my improbable journey can inspire others. In addition, my undergraduate study in Psychology-Counseling has provided me with a better understanding of why people think, feel, and act the way they do. I believe that understanding the behaviors of people is very important tool to posses in the fields of social work. I also understand the importance of volunteering to help improve my community and neighborhood. I am currently a foster care club member as well as an on line message board member for foster care. I also volunteer in the Jefferson County Public School system and Woodhaven Place social committee. Volunteering is one of my most rewarding experiences for me and it gives me an opportunity to help my community as well as gaining skills to better help others. With my experiences during my undergraduate studies and currently I know that social work as a profession is ideal for me. 4 Discuss your vulnerabilities as these influence your development as a professional social worker. Specifically discuss any history of substance abuse, problems in a work setting, criminal activity, and/or help-seeking for personal issues. We are all vulnerable at any given point in time because of life circumstances. For example, illness, humiliation, harassment, natural disasters, poverty and abuse; however, some of us are more vulnerable than others. In my case, I was susceptible to physical abuse and neglect which has made me a strong person. My life experiences has not crippled me, but has inspired my concentration in public welfare so I can serve others. My past vulnerabilities will help me because they provide me with a better empathy of what children and families are going through in disadvantage situations. I thank God for my fears. One of my biggest fears in life was to end up like my parents. My fear has led me to never have an interested in drinking or using drugs. I never had any problems in a work setting nor have I had any criminal activities. I never seek any professional help for any personal problems that I have had in the past, however, there was a group that I was involved in call ILP that stands fo r Independent Living Program. This organization is amazing. This is where I met my Independent Living Coordinator who has been such an influential role model. The Independent Living Program is where I got my voice. In this program, I learned how to be more confident as well as how to share my life story with other youth that were in similar situations as me. I think this program help me cope with the personal issues that I was experiencing at that time. 5. Describe your special work practice as you anticipate it five years from now. Five years from now I see myself helping abused and neglected children who are in need of a positive social worker. This is with out a doubt the right vocation for me. I am passionate about working with this selected group, because of my own personal experience as an abused and neglected child. I have a special place in my heart for children especial those who are suffering because of their parents inability to protect and provide for them. I often wished I had a magic wand to protect the kids who are being abused, but realist I do not. However, what I can do is take the necessary steps to become an accomplished social worker, which will enable me to help protect children from all forms of child abuse. In the years ahead, I also see myself volunteering to help educate foster parents on how to be equipped foster parents. To often there are foster kids placed with families who are not properly trained. In order for me to succeed in my endeavors towards protecting children, I realize th at a masters degree in the field of social work is essential. After attending your information sessions, I had the opportunity to better understand how Spalding University can help me reach my academic and personal goals. I became more aware of the importance of social work principles. I was able to learn more about your Masters in Social Work program. I was so impressed with Spaldings devotion and history to their Social Work program. I am very excited about learning the fundamentals which will help me sharpen my skills as I pursue my dream of becoming a professional social worker as well as sharing my knowledge. I look forward to using the knowledge and skills that I will develop at Spalding University to help abused and neglected children reach their greatest potentials. I promise to uphold and exceed all that is expected of a student at Spalding University, as well as a professional social worker.
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