Saturday, August 31, 2019
E-Commerce Infrastructure Essay
EXECUTIVE SUMMARY Globalization has primarily made it possible for international trade and business connection between neighboring countries as a trend of the present society exist. Certainly, the aim of the human society to remain within the scope of economic progress and continue aiming for better results for the sake of profitable advancements in the society, the emergence of different types of businesses has been much possible to occur. Business enthusiasts became braver than they usually are in facing the challenges of establishing new wave business entities, which they believe, would bring change to the human society and how they view the modern living.            Hence, business organizations who are particularly trying to make it within the industry of the global trade must be able to realize that the idea of globalization is affecting the major companies worldwide. To be able to implement the changes needed by a certain organization with regards the implementation of the new progressive procedures towards a more technologically-coping organization; the company wanting the change needs to attend to several areas of consideration. As for this matter, it is first important to discuss several elemental factors that could actually affect a certain organization’s capability of facing the changes that it ought to engage with within the global scene.            The growing developments that technology and communications have taken so far have been an essential part of the growing system of technological applications. Along with the technological advancements, the social living of humans also is further enhanced. Both economic and social lifestyles were advancing but there was no rest in incurring the best possible progress that the developers of technological systems wanted. With the introduction of computers to the society, the easier way of living and completing everyday tasks has become a trend for many industrial workers. (Deitel, et al, 2004, 15)            However, as mentioned earlier, the development in the eyes of the ones who are in charge of the enhancement of the operating systems is never ending. Hence, although there were already some great achievements in terms of the developed operating systems, things got better each time there are new innovations introduced (Warford, 2005, 41). Most of the sectors of the entire society actually depended on technology ever since the time it was first introduced to the human civilization. It could not be denied then that among the said sectors are business entities.  The internet and World Wide Web: E-commerce infrastructure Introduction             The e-marketing system is practically an approach that is developed using the present technological advancement particularly in the information technology field. This strategy utilizes primarily the communication elements of the information technology such as through interactive advertising, search engine marketing, blog marketing, display advertising, viral marketing, web postings, and others to promote the products, services and image of the business organization towards the public. In analyzing the e-marketing strategy of an online organization, it is important to intricately study the primarily the website of the said organization and the marketing principles embedded on it. By looking into their main website, one can critically know the structure, goals, operational approach, and other relevant facts of the organization, which are relevant facts for the development of the personal perception and image of the business for the public awareness. This website offers vast informations about the organization from their ideal goals, organizational nature, and even their business conditions, which can be derived from their downloadable annual and social responsibility report. In addition, the e-marketing approach of this website not only caters to the sale nature but also to the information campaign and human capital sourcing of the organization as offered by their options of fact sheets, employment opportunity awareness, and other services. In general, this website primarily becomes an effective marketing tool for the organization.            The e-marketing approach of the different organizations range from various strategies such as through their main website which promotes display advertising of their products, interactive marketing where the consumers can contact the organization for significant sales and business concerns, search engine marketing which offer the service of easing the browsing activity of the viewing public. As such, the website becomes both a promotional approach and a business related interactive medium for the business organizations wherein the latter can relate further to the needs and concerns of their target consumers. With regards the issue being noted herein, the questions that could be considered are as follows: How important is e-marketing and online shopping when it comes to the convenience of the consumers today? How effective are the approaches of the current e-marketing systems to the people of the current society? Are there possible ways to further the comfort of the people being serviced through online shopping? BUSINESS AND INFORMATION TECHNOLOGY Everything starts with a vision. From a vision comes plans, and from plans come fulfillment of the vision. Vision and plans are the primary elements for starting any business. An entrepreneur must posses the vision and determination needed for an individual to become successful within the business industry; however, these elements are not solely the needed requirements. Vision and plans are the abstract elements that contribute to business proceedings hence empowering the entrepreneur to continue whatever it is that he has started. The other elements include capital, land [place of business headquarters] and the people force.            The elements that were mentioned primarily give essence to the business itself. The capital is more on the monetary resource needed to start the business. At times, this particular resource comes from a group of entrepreneurs who decide to work together for a certain organization, or on the other hand, it is sourced out from loaning or from the pocket of the entrepreneur himself. At some point, the capital actually determines the scale of the business. Land or the area intended for the business headquarters is depending on what type of business is planned to be established. If the business is supposed to cater to several clients, there should be a place intended for them that would be much convenient for business transactions. However, if the business is online [which is at trend right now] or other home based businesses, the area of business branch would not be much of a problem since the transactions are to be done at any convenient place possible. The people force also depends on the scale of business that is being established.            Whatever type of business is being established, it is necessary that the entrepreneurs see to it that the different sections of the business, especially that of the people force are well taken care of. The success of the business naturally depends on the ability of the entrepreneurs to balance the idealistic mission as well as the activities of the organization as a business entity. This as well includes the legalities of the organization and its close connection with the existing laws for business organizations.            It could be noted that opening or establishing a business organization is not that easy to deal with. The first months of operation towards the first year usually deals with the different challenges of effective strategies created to put the organization within the existing competition. Entering a certain business organization and trying to make it within the business industry is a great challenge to everyone wanting to create a considerable reputation in the society. However, once these particular challenges have been successfully met by the new entrepreneurs, the continuous progress of the said new established organization could be assured. This though does not mean that developments are already to stop once the business has been established. As for a fact, the establishment should simply mark the beginning of the progressive developments intended to help the whole organization remain within competition as long as it exists within the business industry.            From this particular section of the study, it could be observed that the primary reasons for establishing a business should not only be lead by the need or the want of the entrepreneurs in gaining profitable results form the business. It should be clear to the business entrepreneurs that the said operational act needs to receive ample time for planning and attention on the pros and cons of the situation. From this particular assessment of business opportunities, the possibility of creating a successful source of profit could be identified in a positive point of view.            It has been certainly stressed out that the different elements of business should be given careful attention within the planning procedures. Carefully giving the said elements ample time of observation shall give the entrepreneurs to make amends on the possible weak links that could cause the failure of the business in the future. Identifying the Marketing Approach to be Used Marketing is one particular branch of business that deals with all the promotional aspects of a certain business organization. At some point, this particular sector of the organization is perceived to have a certain group of experts attending to the said needs of the organization with regards promotion and advertising. Every kind of organization have their own marketing branch. This is specifically because of the fact that the incoming profit that the company expects from its clients is particularly empowered by the marketing strategies created by the marketing group.            Whatever it is that the Marketing group plans shall determine the organization’s success in the industry. The ability of the said in-charged group in making amends for the organization’s ability to make it within the industrial competition in the business world shall make it possible for the business to make a considerable reputation that could attract the clients who are being targeted by the said organization. This is particularly the reason why business organizations both large-scale and small-scale make it a point that the marketing procedures that they carry on for the sake of business progression is given careful attention and as well as an ample amount of investment.            Particularly, marketing is a business branch that sets the path for the organization as to how they are supposed to trod the journey of success in the industry that they are dealing with. The intensity of the procedures taken by marketing experts particularly pertains to the quality of the advertising procedures that the organization ought to take into consideration for actual operational purposes. It is in this particular sector of the organization that the fast release or distribution of the services or the products offered by the organization towards the clients could be determined.            Today, the level of competition that each business organization deals with in the human society is clearly identified by the progressive procedures taken by the marketing team of each business company. According to Website Marketing: â€Å"Marketing is a broad topic that covers a range of aspects, including advertising, public relations, sales, and promotions. People often confuse sales with marketing, when in fact the two are very different. The former involves getting a product or service into the market, promoting it, influencing behavior, and encouraging sales. Sales are the actual transaction of getting a product or service into the hands of your customers.†(http://tools.devshed.com/c/a/Website-Marketing/Importance-of-Marketing/). The strategies of marketing that each organization adapts into is primarily defined by the financial capabilities of the said business entity t o provide the services need by the clients that pertain to promotional operations. The strong impact of the marketing strategies also usually brings about the thought that the main target of the promotional presentations is the group of people in the society who are assumed by the organization to be the primary clients of the organization. It is their interest that should be the focus of the promotional interpretations and presentations. The strategies are indeed strongly differed through the identification of the target consumers or clients of the organization. The Website Marketing also adds: â€Å"Strategies in marketing have changed enormously since Jay Conrad Levinson introduced the guerrilla concept over 20 years ago. Tactics that were considered radical then are almost main stream now. With so many messages bombarding the consumer in the marketplace today, it is now more difficult than ever to get your product noticed, so marketers have learned to be creative.†(http://tools.devshed.com/c/a/Website-Marketing/Importance-of-Marketing/). Overall, marketing could then be noted as a source of established foundation for every business organization. The impact that it has on every established business group is a primary concern that brings about possible profitable sources to the different business organizations. Indeed, marketing and the operations that are made under this particular sector of the organization assure the whole business entity of the competitive standing of the entire organization within the business industries. This is particularly the reason why it has been commented that: â€Å"Companies without a marketing mindset are at a disadvantage in today’s business world. Those who are still centered around their products, rather than their customers, are doomed to fail.†The clients are the main target of marketing procedures, companies who are still starting and those who are already established who give lesser care in this aspect of business operations are indeed assured to have a hard time coping up with the existing competition within the industry. Getting through with all the RISKS            Planning the business and setting the marketing strategy to be used by the organization are simply the basic elements needed to create an organization that is intended to set sail in the journey towards global business engagements. TO be able to completely scale the capability of the organization to face the different challenges of dealing with the international market, it is necessary that the business entrepreneurs become aware of the impending issues needed to be dealt with during international business operations.            What are the risks being referred to herein? According to Fredrick Wilcox â€Å"Progress always involves risk; you cannot steal second base and keep your foot on the first base†. This primarily implies the fact that there are several elements of success in business, especially concerning international relations that could not be met unless the entrepreneur meets the risks that come along with the primary developments.            The elements of risks could be discussed as follows: Business Risks: Cost of Structure- The establishment of a certain business entity especially one that is made to face international transactions should and must be based on the financial capabilities of the owner. This particularly pertains to the available capital that is supposed to be the basis of how large or how small the scale of the business would be. It could be observed that through several organizations’ ability of identifying the costs that may affect their operations in the new venture of business that they would want to engage with would naturally identify the possible progress that they are hoping to meet in the future. Competition- Being ready for the already existing companies within the country that goes with the same industry is necessary for an international entrepreneur to be prepared about. In the internet technology, it could not be denied that there are already companies who are able to meet the challenges that are needed to have the needed and expected success on the said business venture. It is indeed necessary that several business organizations face the said competition with ample reputation and business strength that would allow them to undergo the challenges of the new business venture that they aim to engage with. Product Liability- the procedures of getting through with the laws in placing the products within the boarders of the other country should be one of the primary concerns of business entrepreneurs. Human Resource Management- Since the business would involve international engagements; it is simply reasonable to expect that the employees would be coming form international races as well. Managing this type of human resource group should then be carefully given attention by the organizational authorities. Clients or Customers- The demographics of the consumers, their interests and their product preferences should be among the main concerns of the business organization. Their culture and their wants basing on their traditions should be carefully noted by entrepreneurs to ensure their products of the market appreciation that it needs to be able to remain in business. Environmental Risks Economic- The economic situation of the neighboring country where a branch or a trade engagement is prepared to be conducted should be set in balance with the economic status of the original branch of the business. The balance shall help the business operators to set some standard procedures in dealing with the finances of the organization. Weather- The weather that is currently controlling the activities of the civilians of a certain country should be carefully given attention. This shall also determine the activities that are supposed to be taken in consideration by the business organization. Legalities and the Government- this particular element should be closely given clear attention as it is among the most important factors as well as the most crucial one as it primarily determines if the organization is to remain in a certain country or not, based on the ability of the organization to become connected with the laws of the said neighboring country. Considering all these elements of risk and being able to understand on how each one affects the business engagements of a certain organization in an International picture shall then help the entrepreneurs create the possibilities and the probabilities of the organization’s success in the multicultural market of consumers. The Internet Service Provision’s Business ABC’s            The company that is to be observed at this point is the organization of Info Inc. which is a start up company wanting to venture in providing its major clients with internet based services that could be used as a source of informative materials in terms of accounting procedures, medical assistance and budget-wise programs that both business enthusiasts and the general public could use in their daily business and household needs and activities. As a company that is still starting in venturing within the said field, it is necessary for Info Inc to carry on the informations that were further discussed in this paper earlier. It could be noticed that the discussions point out the fact that establishing a new business operation for a certain existing business organization is indeed challenging especially when the business is supposed to handle a global market.            As the organization aims to venture in a new business operation that they have not been used to in engaging, it is much beneficial to take notice of the fact that the organization needs to take into consideration several factors that would involve the adjustments of the whole body of employee of the said company. The shifting of the priority and the opening of the new arena of service that the company would provide its clients should then be identified as a primary factor that should be carried in constant addressing during the whole procedure of adjusting the organization’s focus. First to consider then is the type of internet servicing that the company should be involved into. This shall be discussed within the paragraphs that follow. Choosing the Type of Service      To be able to reach the widest scope of market, Info Inc should invest in creating internet networked branches from different areas of the world. The company may not be required in creating an actual physical branch in the different parts of the world, but it is required to subscribe at a certain internet website host such as Google or yahoo, that would make their company much more accessible by the target market that they ought to serve. Choosing the right type of server or website support is very important. This is the reason why ample research on this matter should be carefully considered by the ones who are to establish the company’s website. The scope of the network should also be closely attended to as this would indicate the expected scope of audience or market that the company could reach out to. As mentioned earlier, marketing is an important way of regenerating a prospect market to get involved within a certain business company; however, lacking the needed access to reach the said clients may make this particular procedure of business operation impossible. Hence, being able to scale on which type of website support could give the best services to the company basing from its mission in connection with the market that it targets is very important to take into consideration. By doing so, the creators of the said business service-provision branch does not only introduces the company to a wider scope of market, but it also gives it a chance in gaining the peak rate of revenue that it could reach in an annual calculation. Creating the Website      Since the organization aims to attract business enthusiasts and household members, the presentation of the website should cater to what they are actually interested in. This is where the art of marketing begins o enter the scene. Moat likely, it could be observed that the more attractive and interesting the website looks like, the more it is being viewed by Internet surfers. This is [particularly the reason why the website of the company should highlight the strength of the company and the idealisms that it has that may attract the concerns of the market. Constant attendance to what the target market wants to know about the company and about their services shall help the creators and programmers of the website have an idea on what they should actually set as features to the said website.      It must also occur among the creators that the insistence of the website’s becoming a user-friendly system is an important part of the feature of the said internet address. This would certainly allow the users, whether they are computer literate or not to have an easy access on what is actually being offered by the organization through their online network. Counting the Benefits      Having a company’s own website in the internet is like having a legitimate virtual address that would cater to mostly different people from around the world. As globalization opens its doorways to major new waves of business engagements, it could be observed that there are different benefits that the Internet operations bring the different business organizations that use the services provided by the said virtual community. Most of the company’s which do not even have physical establishments are already known because o their internet-based operations. This fact shall help Info Inc in realizing the fact that opening their doors to a more liberated procedure of operating within the business transactions that they want to offer their clients is an important part of their company’s growth as a major business entity. Counting the Costs      To be able to understand the plan further, it is important to lay the finances and budgeting procedures needed to support that project that is being proposed for Info Inc to take into consideration. What are the particular elements of financing that needs to be considered? Creating the Website      There is a need to hire an expert to at least program the website. The fact that there are different features of presentations that are planned to be embedded within the presentation of the website primarily to attract the clients, there needs to be the existence of professional help for this matter. This then requires a minimal yet reasonable payment for labor. Funding the Website      Usually, the fees for website maintenance are paid annually. The company should then prepare itself in facing responsibilities such as this. Advertising through Search Engines      The more exposure the site gets, the more surfers it could invite. From this particular fact, it could be noted that funding the site’s fees is indeed worthwhile, as that particular fee shall allow the link to the website to appear several times with the utilization of several key words encoded by the internet surfers when they are seeking the help of major search engines in the internet. Training the Operators of the Web      There should always be a standing support specialist that is ready to assist customers in their issues about the services offered by the company. Once the company ventures to this particular type of business operation, it should then occur to them that the importance of placing expert support technicians as well as product or service specialists should constantly be available incase interested client needs assistance.               If the values of the cost-causing elements mentioned herein shall be examined, it could be observed that the fees are all reasonable enough of paying on the part of the company’s financing group. Most likely, this is because of the much reasonable returns that the said fees are expected to return to the entire company’s business system.               Handling such responsibilities in a much more positive outlook shall indeed help the administration of the organization realize of their importance as major player within the worldwide economy. The operations that they are expected to handle through inline communications shall not only increase their capabilities of handling challenges but could also help them grow as a business entity that is able to face the challenges of the globalization era. CLIENTS AND ONLINE CONSUMERISM Online consumerism is one of today’s major innovative leaps in terms of commercialism. The use of the Internet as a major medium for trading and monetary transactions has been among the major advancements of technology and real life in the human society. Each business organization relies on their respective aspects to promote their services and products in the market. Each marketing aspect range from various strategies and approaches to entice, promote and imply an ideal nature of their products and services to the consuming public to generate a business transaction between the two parties. Each business transaction in turn will generate the desire income by the organization, which is relevant for their operation development and profit generation. As such, each organization must create an effective and efficient marketing tool towards their target public, which will address the important communication and business elements in their economic transaction.            The most effective marketing approaches in the present are the strategies that address the key communication elements of the public. These strategies manifests to be reliable marketing medium that inform, relates and considers the consuming public to be significant part of the organizational structure and their subsequent operations. On the practical sense, these strategies are characterized to be publicly open for the society wherein they are easily and readily accessible for the interesting consumers. In part, these marketing strategies not only cater to the marketing nature but also to the other relevant part of the organizational structure such as human resources, customer service and public relations. On this field of effective marketing approaches, the e-marketing system manifests to be both an effective and efficient strategy for contemporary business organization.            From the analysis of the e-marketing strategies, it is strongly concluded that marketing and promotional activities utilizing the advancement of the field of information technology is an effective approach for contemporary business organization. Through the use of this significant medium, organization can promote further their products and services and developing their ideal business nature in the social aspect which in turn, has a significant impact upon the organization’s success. Indeed, marketing using online or internet technology relates further the business organization to the global audience for more effective and efficient business operation for the economic success of the organization.            Although the past have already placed a strong impact on how the people viewed business operations done through the Internet, several business enthusiasts never ceased finding ways by which they would be able to attain success within the said industry. Many among the business owners around the world still believe in the benefits that investing in online business ventures would naturally bring their organizations. As for a fact, the said situation is quickly becoming a trend both among organizations that are already established and the business and even those business entities that are just starting to join the said competitive industry. Most of the benefits that the said system of business transacting has mainly attracted investors as well as stockholders in making a great decision of joining in the process of industrial change though the innovative integration of technology within the system.            To understand this claim further, a diagrammatic presentation shall be shown herein:  Diagram 1: Efects of Information Technology in the relationship between clients and business organizations Diagram Analysis:            From the presentation made above, it could be observed that the reason behind the business entities joining the band wagon of taking advantage of the provisions of science and technology in the modern society is indeed worthwhile. As it could be seen, the five major effects that have been presented through the diagram actually directly affect the growth rate of the organizations in a modern society. This is indeed an attractive provision that IT could ever offer business entities.  Chapter 5:DISCUSSION            Today many people once bewildered by the stock market are investing in stocks. Why? For one thing, the Internet has enabled investors to access in moment’s financial news, investment advice, and stockbrokers. Paul Farrell, editor in chief of Wall Street News, writes: â€Å"For [individual investors], cyberspace investing is the new frontier, the new gold rush, the freedom to be yourself, with the opportunity to become financially independent while working at home.†Along with the blooming of the Internet systems, commerce also took the chance to be a part of a very promising source of profit for many business firms. To do this, there existed a birth to the Dot.com business arena. Many people who would rather invest on a business than to be employed in a company took chances on investing in this kind of business. But as years passed, the hoped to be â€Å"tiger†market that would hit sky high revenues for the firms taking part on it fell apart. How is this possible? And how could this kind of market have been saved? The following paragraphs shall discuss the said topic further.            During the earlier times of the introduction of Internet, it was seen that this kind of communication could enable many people to connect to each other from far places in the world. The said idea on worldwide interconnection gave many businessmen the thought that using the worldwide web would help their companies and other business firms to reach their potential revenues and income at a very minimal time or better yet, even double or triple the income they have expected.            With this, the dot.com business arena was given birth. It is more likely that the investors who invested in this kind of economic environment were the ones who realized that new business models would soon arise based on the possibilities of Internet commerce or more popularly known as E-commerce. As a result of wanting to be the first ones to gain profit from the said provisions of this new technology, they risked thousands of dollars to invest in the said Internet market.            The first years of the operation of the dot.com market paved way to many sellers of products and services to be connected to many consumers worldwide. Obviously though, among the three major gainers of profit in this kind of market are several internet-help companies. The said technology groups are the Internet and Network Infrastructure which hosts the construction of official websites posted through the net, the Internet Tools such as Netsacape which assists on the navigation process in the Internet, and the Internet-direct consumer websites such as Yahoo! which allows numerous ads to be posted through their website.            Between the years 1998-1999, the interest rates on putting up e-commerce firms were way affordable for many investors. This is the reason why many inexperienced businessmen chose to loin this market as a beginning of joining the business industry. Although many of the said investors had concrete and realistic plans regarding a business, most of them lacked administrative abilities. On the other hand, inviting investors to join the Internet market had been easier through the use of offering great promises and benefits that the web hosts post to attract the prospect businessmen (Warford, 2005, 45). True, this way of luring investors worked pretty well. As proved by the many growing e-commerce members during the years 1998-1999, the dot.com industry continued to flourish. To recognize the best Internet websites that are present in the e-commerce industry, there had been an annual awarding of the top websites of the year. It started on the year 1995, which was characterized by extravagant programs and undeniably expensive presentations. It was annually held in San Francisco California near the heart of the Silicon Valley. The said event has peaked during the year 2001 when thousands of attendance joined the lucrative awarding. When the year 2003 came in, the celebration became somber due to lower attendance not to mention that some of the nominees are not able to attend the event because of company belt-tightening and the fear of loosing their jobs. This is more likely because of the high interest rates that the Internet web hosts are already putting on the investors to continuously operate in the system (Silberschatz, 2004, 15). This event showed that the dot.com industry is not as productive as it was before anymore. As a fact, many of its members already lost on the investments they preempted to be bringing them great profits. Chapter 6: Conclusion and Summary Entering the arena of international business venture is indeed not an easy task for business entrepreneurs. However, because of the main focus of globalization in empowering dreamers of the said industry helps much in assisting entrepreneurs in seeing the possibilities of enlarging the scope of their territories of profitable areas through stretching their business activities towards the other countries around the globe.            It could not be denied though that the procedure of international business looks much inviting, it should not be forgotten that the risks are highly challenging, hence encouraging the entrepreneurs to apply clear control of the situation through applying the needed skills to face the challenges of the international business transactions. Expanding the business in this procedure is indeed promising; however, careful consideration on the elements of risk should be given clear attention by the hopeful business entrepreneurs.            From the discussion and the presentations made in this paper, it could be observed that there is indeed a need for business entities to take the risks in making it within the industry of virtual business. Making their business services and products available through the Internet for the sake of advertising or even selling as it is would surely offer the organizations a progressive future in the fields that they are joined with. Certainly, the innovations brought about by information technology actually radically changed the economic trade of the entire global state of business industries. This is the reason why a particular entrepreneur trying to make the business scene in the current era of globalization needs to know the basic of computer applications and internet system operations for their business organization.            Certainly, because of the more improved system of consumerism featured through online business operations, click businesses become highly effective in affecting the human society today. It could still not be denied though that there are still some satisfactions that brick or physically established systems of business today give its consumers. Through this conclusion, it should be understood that both brick and click businesses should exist in balance to allow consumer satisfaction all over the world in accordance with the different elements contributing to modern globalization. References: Internet Sources: BBC News. (2000). Dot.com to Dot.bomb.                           http://news.bbc.co.uk/1/hi/in_depth/business/2000/review/1069169.stm. 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